The EASA community has long been one of its greatest strengths regardless of your membership category. The beauty of social media is that you’re speaking to a worldwide audience and your online activity can benefit both your business and EASA.

Many people might be hesitant to use social media for business as it is often viewed as being for personal use only. There's an argument to be made that in a business-to-business setting the ability to tell your story and develop a connection directly with individual customers is incredibly powerful. Most companies have many stories to tell and when they’re told well using social media, they can create a human connection that really grabs people’s attention.

"Social media? You mean like Facebook? My employees get fired if they're on Facebook at work!" That's the usual reaction we get when we present the idea of using social media to business owners, managers, and executives at most industrial-minded firms around the country. This article states reasons why social media should not be ignored.