Facebook Twitter LinkedIn YouTube Menu Search Arrow Right Arrow Left Arrow Down Arrow Up Home Arrow Next Arrow Previous RSS Icon Calendar Icon Warning Icon
NOTICE: The EASA office will be closed Dec. 24, 2024 - January 1, 2025. Technical support will still be available. For quickest response, please use the online support forms or send your inquiry to technicalsupport@easa.com.
EMAIL GENERAL INQUIRY REDESIGN REQUEST

Filter the results

  • Enter one or more words to find resources containing any of the words entered
  • Enter words or phrases between " " to find exact match

Resource Library

Article

Moving Your Company’s Marketing to Social Media

  • March 2022
  • Number of views: 3774
  • Article rating: 5.0

Jim Mugford
Marketing and Industry Awareness Committee Member
Sulzer Electro Mechanical Services

Effective marketing engages customers! It is how customers find out about a company’s products and services and plays a key role in building stronger customer relationships by creating messages that hold value. Today’s marketers have learned to work with digital technology to communicate with customers on a deeper level compared with traditional methods. Of the new technologies available today, social media is particularly effective because of its ability to facilitate two-way communication between a company and its target audience.

Many people might be hesitant to use social media for business as it is often viewed as being for personal use only. I would argue in a business-to-business setting the ability to tell your story and develop a connection directly with individual customers is incredibly powerful. Most companies have many stories to tell and when they’re told well using social media, they can create a human connection that really grabs people’s attention.

LOGIN TO VIEW AND DOWNLOAD THE ARTICLE



Categories: Miscellaneous
Rate this article:
5.0
Print


PREVIOUS ITEM
Comments are only visible to subscribers.

Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides great advice for obtaining the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations

LEARN MORE AND DOWNLOAD MÁS INFORMACIÓN Y DESCARGAR BUY PRINTED COPIES

READ MORE ABOUT THE FEATURES AND BENEFITS

EASA/AEMT Rewind Study

EASA Rewind Study cover

The Effect of Repair/Rewinding on Premium Efficiency/IE3 Motors
Tests prove Premium Efficiency/IE3 Motors can be rewound without degrading efficiency.

DOWNLOAD THE FULL RESULTS

ANSI/EASA AR100-2020

ANSI/EASA AR100-2015 cover

Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.

DOWNLOAD - ENGLISH

DESCARGAR - ESPAÑOL

EASA Technical Manual

EASA Technical Manual cover

Revised May 2024
The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.

VIEW & DOWNLOAD