By Eddie Bluff & Brian Bluff
Site-Seeker, Inc.
Editor’s Note: Eddie Bluff was a presenter at the 2013 EASA Convention in Las Vegas. His sessions were titled “Marketing via Your Web Site,” “The Convergence of Search & Social Media,” and “Web Site and Social Media Audits.”
“Social media? You mean like Facebook? My employees get fired if they’re on Facebook at work!”
That’s the usual reaction we get when we present the idea of using social media to business owners, managers, and executives at most industrial-minded firms around the country. Typically, our first-time prospects see social media as:
- Unsecure
- Time wasting
- Frivolous
- Insignificant
Those objections, all very reasonable at first glance, can be taken apart with just a little examination.
In an attempt to dispel some of the trepidation expressed through these anti-social media objections, the remainder of this article will tackle each head on.
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Eddie Bluff is the Vice President of Key Accounts and Co-Founder of Site-Seeker, Inc., an Internet marketing company created by Eddie and his brother, Brian, in 2003. Site-Seeker performs the efforts necessary to drive qualified visitors to its clients’ Web sites; convert the visitors into buyers; measure the results achieved; and develop improvement plans based on performance.
Brian Bluff is the President and Co-Founder of Site-Seeker, Inc., a Central New York based Internet Marketing Firm that has been recognized as being one of New York’s fastest growing small businesses.
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