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How Much Should be in My Marketing Budget?

  • March 2023
  • Number of views: 529
  • Article rating: 5.0

Before you establish your marketing budget, there are a few questions your organization needs to consider to ensure expectations are clear and your budget will cover your plans for the year.

EASA Member Uses School Visits as Educational and Recruiting Tool

  • February 2023
  • Number of views: 515
  • Article rating: No rating

All of us in the industry are struggling with workforce issues. Not only are we feeling the effects of labor shortage, but we are also feeling the effects of how our current workforce isn’t getting any younger. The leadership team at Hibbs ElectroMechanical, Inc. has made it a priority to confront these issues and find a proactive solution, just like we do for our customers. The answer: be involved.

How Engagement on Social Media Can Benefit Your Business and EASA

  • February 2023
  • Number of views: 499
  • Article rating: No rating

The EASA community has long been one of its greatest strengths regardless of your membership category. The beauty of social media is that you’re speaking to a worldwide audience and your online activity can benefit both your business and EASA.

Improve Customer Satisfaction: Follow Electric Motor Storage Procedures

  • January 2023
  • Number of views: 745
  • Article rating: No rating

One of the more mundane things we as repairers must be concerned with is motor storage. For many of us, storing large motors for major customers is its own profit center. For all of us, being aware of how our customers store the motors we repair and send to them is critical to customer satisfaction. A poorly stored motor is likely to suffer winding or bearing failure, and we don’t want unrealistic warranty claims over something outside our control.

Mejore la Satisfacción del Cliente: Siga los Procedimientos de Almacenamiento de Motores Eléctricos

  • January 2023
  • Number of views: 3115
  • Article rating: No rating

Una de las cosas más mundanas de las que debemos preocuparnos como reparadores es el almacenamiento de los motores y para muchos, almacenar motores grandes para clientes importantes representa ganancias. Para todos nosotros, ser conscientes de cómo nuestros clientes almacenan los motores que les reparamos es crítico desde el punto de vista de la satisfacción del cliente. Es probable que un motor mal almacenado sufra fallos en el devanado o en los rodamientos, y no queremos reclamos por garantía poco realistas sobre algo que está fuera de nuestro control.

Attract Future Workers with Motors Drive Success

  • January 2023
  • Number of views: 546
  • Article rating: No rating

Motors Drive Success is a free, turnkey PowerPoint presentation that introduces the electromechanical repair industry to the uninitiated. It comes with completed slides and a script, but you can customize both.

Sensores de Temperatura para Bobinados y Rodamientos

En Español

  • December 2022
  • Number of views: 724
  • Article rating: 5.0
FREE for Members of EASA
Webinar recording

Para monitorear la temperatura de los bobinados y en los rodamientos se pueden usar diferentes tipos de dispositivos. La correcta identificación de los mismos es importante para determinar el tipo de  sensor en casos en los que el dispositivo es desconocido o para escoger el dispositivo correcto para una determinada aplicación.

Importance of Training to Remain Competitive in Today’s Market

  • December 2022
  • Number of views: 465
  • Article rating: No rating

Since today’s marketplace has oftentimes been labeled the “Great Resignation,” companies need to dial up the focus on training their employees more than ever.

Marketing: How to Come Up with New Content Ideas

  • November 2022
  • Number of views: 642
  • Article rating: No rating

Many EASA members have a website, post on social media or produce a company newsletter. Inevitably, you have an employee who is almost always in search of content. QuickSprout, an online digital marketing resource, suggests a few ways to make content generation a breeze.

Installing or Transferring the EASA AC Motor Verification and Redesign (ACR) Software

  • October 2022
  • Number of views: 1053
  • Article rating: 4.0

Periodically, members will need to update computer systems with EASA's AC Motor Verification & Redesign (ACR) software program installed. The procedure for moving the program to a new computer depends on the version of the currently installed program.

Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides great advice for obtaining the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations



EASA/AEMT Rewind Study

EASA Rewind Study cover

The Effect of Repair/Rewinding on Premium Efficiency/IE3 Motors
Tests prove Premium Efficiency/IE3 Motors can be rewound without degrading efficiency.


ANSI/EASA AR100-2020

ANSI/EASA AR100-2015 cover

Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.



EASA Technical Manual

EASA Technical Manual cover

Revised September 2022
The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.