Before you establish your marketing budget, there are a few questions your organization needs to consider to ensure expectations are clear and your budget will cover your plans for the year.

All of us in the industry are struggling with workforce issues. Not only are we feeling the effects of labor shortage, but we are also feeling the effects of how our current workforce isn’t getting any younger. The leadership team at Hibbs ElectroMechanical, Inc. has made it a priority to confront these issues and find a proactive solution, just like we do for our customers. The answer: be involved.

The EASA community has long been one of its greatest strengths regardless of your membership category. The beauty of social media is that you’re speaking to a worldwide audience and your online activity can benefit both your business and EASA.

One of the more mundane things we as repairers must be concerned with is motor storage. For many of us, storing large motors for major customers is its own profit center. For all of us, being aware of how our customers store the motors we repair and send to them is critical to customer satisfaction. A poorly stored motor is likely to suffer winding or bearing failure, and we don’t want unrealistic warranty claims over something outside our control.

Una de las cosas más mundanas de las que debemos preocuparnos como reparadores es el almacenamiento de los motores y para muchos, almacenar motores grandes para clientes importantes representa ganancias. Para todos nosotros, ser conscientes de cómo nuestros clientes almacenan los motores que les reparamos es crítico desde el punto de vista de la satisfacción del cliente. Es probable que un motor mal almacenado sufra fallos en el devanado o en los rodamientos, y no queremos reclamos por garantía poco realistas sobre algo que está fuera de nuestro control.

Motors Drive Success is a free, turnkey PowerPoint presentation that introduces the electromechanical repair industry to the uninitiated. It comes with completed slides and a script, but you can customize both.

Para monitorear la temperatura de los bobinados y en los rodamientos se pueden usar diferentes tipos de dispositivos. La correcta identificación de los mismos es importante para determinar el tipo de  sensor en casos en los que el dispositivo es desconocido o para escoger el dispositivo correcto para una determinada aplicación.

Since today’s marketplace has oftentimes been labeled the “Great Resignation,” companies need to dial up the focus on training their employees more than ever.

Many EASA members have a website, post on social media or produce a company newsletter. Inevitably, you have an employee who is almost always in search of content. QuickSprout, an online digital marketing resource, suggests a few ways to make content generation a breeze.

Periodically, members will need to update computer systems with EASA's AC Motor Verification & Redesign (ACR) software program installed. The procedure for moving the program to a new computer depends on the version of the currently installed program.