Kyle Fritz
Marketing & Industry Awareness Committee Member
Northwest Electric, LLC
The EASA community has long been one of its greatest strengths regardless of your membership category. The networking, sharing of ideas and connections made during the chapter, regional or international meetings can be extended through social media engagement. The beauty of social media is that you’re speaking to a worldwide audience and your online activity can benefit both your business and EASA.
EASA currently has a presence on LinkedIn, Facebook, Twitter and YouTube. If you aren’t following or subscribing (YouTube) to these channels, you really should. Social media is a fast and easy way to stay up to date on EASA news and events. When you follow EASA on various social channels, you will receive post notifications. Start thinking of the notifications as a business opportunity because you can comment on the posts, “Like” the posts and/or share the posts on your social media channels.
Following are four scenarios that illustrate how social media interaction can both benefit your business and benefit your professional association, EASA.
1) Social media enables you to easily communicate with existing and potential customers.
Since a picture is worth a thousand words, why not shoot a 30-second or 1-minute video of a project you’re working on? The video can illustrate to potential customers that you do quality work in a clean, well-lit environment. Encourage your existing loyal customers to “Like” and share the video to send the message that you have a loyal customer base and to expand the reach of your video message.
A video like this brings awareness to the electromechanical industry, so make certain that you tag EASA on your post. There will probably be young people who see the video, are interested and say to themselves, "I'd like to try to do that for a living.” There may also be others in the electromechanical world who are not EASA members, notice that EASA is tagged and visit easa.com to learn more.
2) Social media provides the opportunity for you to respond directly to posts that are both positive and negative.
Responding productively to a negative business review is really a very good public relations move on your part. It sends the message that 1) you understand that a customer is unhappy 2) you’re interested in proactively addressing a critique and 3) you’re explaining before your entire social media audience how you plan to remedy the situation.
A productive response from an unhappy customer or a productive comment in response to a happy customer sends the message that EASA members are professional and at the top of their game. It paints a positive picture and goes a long way toward sending the message to those who haven’t joined EASA that the association is a great organization full of electromechanical professionals.
3) Social media is an economical and effective way to raise awareness about your business.
When you have a long-term employee retire, you could celebrate his/her retirement on social media. This could be something as straightforward as a photo and a paragraph that explains how long the individual worked for your EASA shop, what he/she did and a contribution or two the individual made to your company.
This recognition is just another example of good public relations. It sends the message that people like to work in the electromechanical industry, and they like it so much that they dedicate a lifetime of work to the profession. The recognition also provides some insight into what electromechanical professionals do for a living.
4) Social media helps you, through metrics, build your business.
If you regularly track what people are saying online about your business or your product, then you can modify your
marketing strategy to better connect with current and potential customers. In addition to comments, you can track engagement numbers. That way you have a metric that tells you what posts are gaining traction and what posts are falling flat.
When EASA businesses are successful and profitable, it only helps EASA. Those businesses that are profitable recognize that EASA has helped their business grow, they want to continue attending EASA webinars, seminars and conventions AND they want to continue renewing their membership.
Do you have additional questions about social media? Please look at and learn from EASA on:
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