Many motor manufacturers and other companies have cooperative marketing programs, which typically include paying for the cost for an advertisement placed by a distributor up to a specified amount. Are you taking advantage of this benefit?
You can use co-op funds from your top vendors for online and social media ads, direct mail campaigns, vehicle wraps, in-store displays, outdoor advertising and more! Nearly half of co-op funds are estimated to go unused every year, so talk to your vendors today to learn about the programs they offer.