In today’s socially driven world, brand reputations are formed not on what you say about your company but what others say. Encouraging satisfied customers to leave positive comments on your online platforms (Google Business, LinkedIn, Facebook, etc.) helps elevate your reputation.
Occasionally, you’ll discover a review that may be less than complimentary. When this happens, quickly and politely respond to the reviewer. Address the concerns, provide an explanation if necessary and invite the reviewer to continue the conversation offline. Do not make excuses or assign blame. Remember, you are not just exchanging messages with your reviewer. The world is watching how you handle negative feedback. Your response should be as reflective of your brand standards as your website.