Brand monitoring is essential for your company. In the current digital age, anyone can publish information about your company online. By tracking what people say about your brand, you can ensure that the right message is getting to customers. One free tool that helps you accomplish this is Google Alerts. Google Alerts will send you an email notification whenever new content about your company shows up in Google Search. You can also set alerts for mentions of your company’s top leadership, competitors, major clients and prospects. Use quotation marks around the search term that you want to be notified about for more relevant results. Go to google.com/alerts to begin your online monitoring strategy.
Submitted by Kelley Fujino
Marketing & Industry Awareness Committee Member
Lubbock Electric Co.