Sales professionals need to keep their skills sharp in order to discover new leads, nurture promising prospects and close more deals. But, finding relevant and insightful training can present challenges.

Following a thorough review of sales content presented at several EASA Conventions, EASA now offers 11 sales training videos, each focused on a specific area. Each video groups the relevant sections from past convention sessions*, providing your sales professionals with concentrated expertise on several topics.

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For close work and old eyes, such as chamfering a commutator, attach a page magnifier to a magnetic-base indicator and place it on the lathe so the machinist can look through the page magnifier while working. This reduces eye strain and reduces the chance of error.

Welding current return circuits or “grounds” must carry their current without hot or sparking contacts, without heating of conductors or their joints and without passage of current through equipment or structures that might be damaged or made unsafe by the welding current or its voltage.

Welding current must not be allowed to pass through:

• Acetylene, fuel gas, oxygen or other compressed gas cylinders.
• Tanks or containers used for gasoline, oil or other flammable material.
• Pipes carrying compressed air, steam, gases or flammable liquids.
• Conduits carrying electrical conductors.
• Chains or wire ropes.
• Metal handrails or ladders.
• Machines, shafts, bearings or weighing scales.

Brand monitoring is essential for your company. In the current digital age, anyone can publish information about your company online. By tracking what people say about your brand, you can ensure that the right message is getting to customers. One free tool that helps you accomplish this is Google Alerts. Google Alerts will send you an email notification whenever new content about your company shows up in Google Search. You can also set alerts for mentions of your company’s top leadership, competitors, major clients and prospects. Use quotation marks around the search term that you want to be notified about for more relevant results. Go to google.com/alerts to begin your online monitoring strategy.

Submitted by Kelley Fujino

Marketing & Industry Awareness Committee Member
Lubbock Electric Co.