Sales professionals need to keep their skills sharp in order to discover new leads, nurture promising prospects and close more deals. But, finding relevant and insightful training can present challenges.

Following a thorough review of sales content presented at several EASA Conventions, EASA now offers 11 sales training videos, each focused on a specific area. Each video groups the relevant sections from past convention sessions*, providing your sales professionals with concentrated expertise on several topics.

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Two terms that are often confused are “span” and “pitch.” Span refers to the number of teeth enclosed, whereas pitch is written as 1 - X. The terms span and pitch are not interchangeable. An incorrect pitch will change the effective turns per coil, impacting the values of all flux densities. A pitch of 1-16 encloses 15 teeth. When using the format of 1 - X, that is coil pitch, not span.

The 80/20 Rule is also known as the Pareto Principle. This idea asserts that 80 percent of your results come from 20 percent of your efforts. In context, just 20 percent of your marketing campaigns are responsible for 80 percent of your successful outcomes. With the Pareto Principle in mind, track your marketing efforts and find what strategies are performing the best. Once you find the 20 percent that generate the most results, spend most of your efforts on these campaigns and platforms, since you know they’re the most lucrative.