The United States Congress passed long-awaited energy legislation as part of the economic stimulus bill approved in late December 2020 (Division Z in the bill). The energy bill has two distinct areas that will affect EASA members.

This valuable publication explains the findings of a major study that analyzed the impact of repair/rewinding on the energy efficiency of Premium Efficiency/IE3 electric motors. This study was a follow up to a 2003 study.

Here is a random collection of some relatively common misconceptions about three-phase squirrel cage motor performance characteristics.

Aquí tenemos una colección de algunos de los conceptos errados más comunes acerca de las características de desempeño de los motores eléctricos tipo jaula.

Whether you have a dedicated sales team or that responsibility falls to you, consider integrating these lessons from 2020 to your 2021 sales strategy.

While adding variable speed capability in commercial buildings is not a new idea, a new analysis confirms major energy and cost savings is available by pairing those products with a power drive system (PDS) – regardless of a pump’s load variability. A PDS combines an electric motor, adjustable speed controls and sensors that provide feedback to the equipment, allowing the equipment to slow down or speed up to meet current demand. This idea and the added flexibility a PDS can provide may be even more important as we move forward in uncertain times.

How are your marketing efforts related to the latest changes in the National Fire Protection Association's electrical safety standard, NFPA 70E® Standard for Electrical Safety in the Workplace? 
The NFPA 70E® has a specific purpose, and it never mentions marketing. After all, these are two entirely different subjects. Or are they?

When you don't communicate well, you may inadvertently misrepresent the quality of workmanship of your shop and field services. We frequently communicate via written means like proposals, marketing materials, datasheets and failure summary reports. Each of these needs to be clear and concise.

Whether your sales and marketing efforts are handled by different people or one singular person (even if that person is the owner!), you can implement some simple strategies to align the functions and watch your business grow.

Whether you have a dedicated marketing specialist or an employee willing to add the responsibility to their plate, check out a few easy steps to grow your marketing efforts.