Robert Hefner
Marketing & Industry Awareness Committee Member
Kurz Industrial Solutions, Inc.

I have now been an EASA member for 3.5 years, but much of my professional perspective was shaped by a decade spent in the wind energy sector. One proficiency acquired from that time and space was developing vendor sustainability reporting as a prerequisite for selling products. This is particularly important to the European-based wind farm owners and system builders. Often mandated by local policies, this reporting has become a strong value-add presented to clients as part of the qualification process. While sustainability reporting isn't yet commonplace or federally mandated in the U.S. industrial space, a growing number of companies are establishing sustainability goals. This shift is driven by various factors, including a commitment to social responsibility, a necessity to meet global supplier mandates from their own customers, or an operational advantage for facilities operating in countries with sustainability regulations. Regardless of the motivation, understanding how your motor repair service center can better position itself to appeal to customers with these sustainability initiatives presents an opportunity for business growth.

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Categories: Technical topics, Miscellaneous

Tags: Sustainability

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