Crystal Bristow
EASA Marketing & Industry Awareness Committee Member
Jenkins Electric Co.

Of all the social media options, look to LinkedIn to build your online presence within the electromechanical industry. It’s professional, requires less engagement than traditional social media and is used the most by our industry.

To make the most of the platform, review your profile and check for a few must-haves (or use this as a starting point):

• Upload a profile picture. It should be professional (selfies, boat pics or pictures with alcohol are no-go’s). Don’t worry about going to a photo studio. Ask a coworker with a smartphone snap a picture of you outside in natural lighting with a clean background.
• Check that your job title, location and company are current.
• Write an “about” statement highlighting your career accomplishments, certifications and expertise. Think of this as your “personal elevator speech.”
• List your current and previous positions and add a summary to each (just a few short sentences about your role and responsibilities).
• Next, start exploring, connecting and engaging.

Give LinkedIn five minutes a couple of times a week, and see industry peers and relevant trends show up in your feed. And, of course, follow EASA for updates and valuable content. 

 

Categories: Technical topics, Miscellaneous

Tags: Marketing

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