For those of us who have stumbled into the unique niche of the electromechanical repair industry, we troubleshoot and diagnose issues with AC and DC electric motors all the time. Yet, almost daily we run into everyday decision makers who simply don’t understand that every motor is not the same.

Revisit EASA's 2022 Convention & Solutions Expo by buying access to recordings of the general sessions and education events streamed from EASA's website! These recordings provide almost 44 hours of training. Downloadable PDFs of slides and technical papers are included!

EASA provides a lot of valuable resources for members to utilize, including engineering support, sales and management training. One of the things we don’t talk enough about is how we, as members, can utilize these resources with our clients and prospective clients.

Sales professionals need to keep their skills sharp in order to discover new leads, nurture promising prospects and close more deals. EASA now offers 11 sales training videos providing your sales professionals with concentrated expertise on specific topics.

Whether you have a dedicated sales team or that responsibility falls to you, consider integrating these lessons from 2020 to your 2021 sales strategy.

Now more than ever, sales professionals are finding it hard to prospect new businesses. Don’t give up. There is hope!

Whether your sales and marketing efforts are handled by different people or one singular person (even if that person is the owner!), you can implement some simple strategies to align the functions and watch your business grow.

Throughout the ongoing COVID-19 pandemic, most EASA service centers were able to continue operating as “essential businesses.” However, it has not been business as usual. You might have noticed at the height of shutdowns that the phone stopped ringing. Perhaps some of your customers shut down plants, and others began to defer capital spending to free up cash. Maybe business has begun to pick back up again, but it might not be at the level you projected for the year. What’s worse, “business as usual” may not return for some time, if ever. Now is the time to explore new opportunities and adapt.

The Evolution of Sales is not a new sales process – so you’re not starting over. Rather, it’s an evolution of how to identify opportunities and approach prospects in ways where your message is welcomed and appreciated – even in tumultuous times.

The title says it all!! This highly-rated speaker on sales from the 2019 convention is back by popular demand.