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Sales Strategies to Enact During a Pandemic

  • January 2021
  • Number of views: 148
  • Article rating: 5.0

Whether you have a dedicated sales team or that responsibility falls to you, consider integrating these lessons from 2020 to your 2021 sales strategy.

Strategic Prospecting

  • December 2020
  • Number of views: 187
  • Article rating: No rating

Now more than ever, sales professionals are finding it hard to prospect new businesses. Don’t give up. There is hope!

Creating a Sales and Marketing Dream Team

  • October 2020
  • Number of views: 371
  • Article rating: No rating

Whether your sales and marketing efforts are handled by different people or one singular person (even if that person is the owner!), you can implement some simple strategies to align the functions and watch your business grow.

Your Customers Need a Trusted Advisor. Will It Be You?

  • September 2020
  • Number of views: 227
  • Article rating: No rating

Throughout the ongoing COVID-19 pandemic, most EASA service centers were able to continue operating as “essential businesses.” However, it has not been business as usual. You might have noticed at the height of shutdowns that the phone stopped ringing. Perhaps some of your customers shut down plants, and others began to defer capital spending to free up cash. Maybe business has begun to pick back up again, but it might not be at the level you projected for the year. What’s worse, “business as usual” may not return for some time, if ever. Now is the time to explore new opportunities and adapt.

Evolution of Sales: Web Search Secrets to Find the Right Leads, At the Right Time, With the Right Message

Business Development for Any Economic Environment

  • June 2020
  • Number of views: 282
  • Article rating: No rating
FREE for Members of EASA
Convention presentation

The Evolution of Sales is not a new sales process – so you’re not starting over. Rather, it’s an evolution of how to identify opportunities and approach prospects in ways where your message is welcomed and appreciated – even in tumultuous times.

Sales Truth

The Truth About Creating More Sales Opportunities, and The Truth About Why We Get Commoditized (and what to do about it!)

  • June 2020
  • Number of views: 356
  • Article rating: No rating
FREE for Members of EASA
Convention presentation

The title says it all!! This highly-rated speaker on sales from the 2019 convention is back by popular demand.

Marketing Tip: Test Your Brand Quarterly

  • June 2020
  • Number of views: 310
  • Article rating: No rating

At least once a quarter, spend a few minutes investigating your company as if you were a new customer. Remember, all your sales and marketing efforts must be backed up when customers hit your door, phone or website; otherwise your efforts are wasted.

Leading Through Crisis

Practical, Powerful Help to Increase Sales Management Effectiveness NOW

  • April 2020
  • Number of views: 1401
  • Article rating: No rating
FREE for Members of EASA
Webinar recording

In this new webinar created specifically for owners, general managers and sales leaders, highly rated 2019 EASA speaker Mike Weinberg will share strong words of encouragement, practical coaching tips, and powerful best practices for leading (sales teams) through this unique time.

Surviving Today's Financial Challenges

  • April 2020
  • Number of views: 1405
  • Article rating: No rating
FREE for Members of EASA
Webinar recording

Dr. Al Bates, renowned speaker and friend of EASA, reviews the financial challenges you're facing in these complicated times brought on by the pandemic.

Selling to Different Personality Types

  • May 2012
  • Number of views: 647
  • Article rating: No rating
FREE for Members of EASA
Webinar recording

Salespeople will tell you they encounter all sorts of individuals and personalities from one customer to the next. In fact, it’s not unusual to deal with different types of folks at one business! Learn more about selling to a diverse range of personalities.

Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides great advice for obtaining the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations



EASA Technical Manual

EASA Technical Manual cover

The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.


ANSI/EASA AR100-2020

ANSI/EASA AR100-2015 cover

Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.




EASA AR200: Guide for the Repair of Power and Distribution Transformers cover

Guide for the Repair of Power and Distribution Transformers
This document establishes guidelines for each step of the repair of power transformers, describing record keeping, tests, analysis, and general guidelines for the repair of power transformers.