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Creating a Sales and Marketing Dream Team

  • October 2020
  • Number of views: 115
  • Article rating: No rating

Crystal Bristow
Marketing & Industry Awareness Committee Member
Jenkins Electric Co.

Whether your sales and marketing efforts are handled by different people or one singular person (even if that person is the owner!), you can implement some simple strategies to align the functions and watch your business grow.

Marketing ensures the sales function has the tools it needs, assists with internal follow-through and develops messaging and imagery that is an accurate reflection of your brand and remains consistent across all tools.

Sales teams bring customers in and manage the relationship from the beginning. They understand the pains and needs of the customer, evaluate and manage budgets and listen to what customers need to see and hear from your company.

If multiple staff are involved with these two functions, they must communicate openly and often to ensure messaging remains relevant and accurate so the customer can feel confident in the service they will receive from your business.

Adopt these simple steps to build a thriving Sales and Marketing Dream Team:

  • Hold monthly sales and marketing meetings.
  • Arrange for marketing team members to go on customer or field service jobs where appropriate.
  • Ask your sales team to review marketing content related to their expertise before it’s final.
  • Encourage both groups to ask questions of the other that are collaborative and productive.

Categories: Miscellaneous
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Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides great advice for obtaining the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations



EASA Technical Manual

EASA Technical Manual cover

The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.


ANSI/EASA AR100-2020

ANSI/EASA AR100-2015 cover

Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.



EASA AR200: Guide for the Repair of Power and Distribution Transformers cover

Guide for the Repair of Power and Distribution Transformers
This document establishes guidelines for each step of the repair of power transformers, describing record keeping, tests, analysis, and general guidelines for the repair of power transformers.