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Convention presentation

Evolution of Sales: Web Search Secrets to Find the Right Leads, At the Right Time, With the Right Message

Business Development for Any Economic Environment

  • June 2020
  • Number of views: 75
  • Article rating: No rating
Recording duration: 54 minutes

Sam Richter
SBR Worldwide, LLC

During times of uncertainty, you have three choices as it relates to sales:

  1. Curl up, feel sorry for yourself and hope things get better soon
  2. Identify prospects and start building relationships so when we return to some sense of normalcy, your business development efforts are ready to hit the ground running
  3. Identify opportunities that need your solutions right now, and reach out in a highly relevant and highly differentiated way. 

Option 1 is not really an option. For Options 2 and 3: What worked in the past won’t necessarily work today and might never work again. The answer: Leverage sales intelligence to locate the right prospects at the right time with the right message. 
In this dynamic program, discover: 

  • How to generate opportunities using sales trigger events and powerful introductions so that you’re calling on the prospects who most likely need your solution, right now. 
  • How to use search engines, social media and the Invisible Web as powerful sales and competitive “intelligence agents,” ensuring you know how to align your value proposition to what prospects care about. 
  • How to leverage information to make a great impression, ensure relevancy, gain permission to ask challenging questions and provide ongoing value to both prospects and customers. 

The Evolution of Sales is not a new sales process – so you’re not starting over. Rather, it’s an evolution of how to identify opportunities and approach prospects in ways where your message is welcomed and appreciated – even in tumultuous times. Plus, what you learn and implement today will work even better when our world returns to some sense of normalcy.

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Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides a great marketing tool for your service center! Use it to provide end users with information that will help them obtain the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations

LEARN MORE AND DOWNLOAD MÁS INFORMACIÓN Y DESCARGAR

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EASA Technical Manual

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The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.

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ANSI/EASA AR100-2015

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Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.

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EASA AR200

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Guide for the Repair of Power and Distribution Transformers
This document establishes guidelines for each step of the repair of power transformers, describing record keeping, tests, analysis, and general guidelines for the repair of power transformers.

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