Training, technical support, marketing content, speciality help and vendors are just a few of the tools available through easa.com.

People and brand are inextricably linked to each other, especially in smaller companies that cannot operate with big marketing budgets. Valuable brand effects can be created through a personal brand involvement of your employees and colleagues. But how does personal branding work in B2B small and medium-size enterprises (SMEs)?

Before you establish your marketing budget, there are a few questions your organization needs to consider to ensure expectations are clear and your budget will cover your plans for the year.

All of us in the industry are struggling with workforce issues. Not only are we feeling the effects of labor shortage, but we are also feeling the effects of how our current workforce isn’t getting any younger. The leadership team at Hibbs ElectroMechanical, Inc. has made it a priority to confront these issues and find a proactive solution, just like we do for our customers. The answer: be involved.

The EASA community has long been one of its greatest strengths regardless of your membership category. The beauty of social media is that you’re speaking to a worldwide audience and your online activity can benefit both your business and EASA.

Motors Drive Success is a free, turnkey PowerPoint presentation that introduces the electromechanical repair industry to the uninitiated. It comes with completed slides and a script, but you can customize both.

Many EASA members have a website, post on social media or produce a company newsletter. Inevitably, you have an employee who is almost always in search of content. QuickSprout, an online digital marketing resource, suggests a few ways to make content generation a breeze.

It’s relatively easy to post content to social media, but it’s not as easy to regularly study your past posts and examine reactions. So, why is it a smart idea to step back and look at what you’re doing?

Revisit EASA's 2022 Convention & Solutions Expo by buying access to recordings of the general sessions and education events streamed from EASA's website! These recordings provide almost 44 hours of training. Downloadable PDFs of slides and technical papers are included!

Sales and marketing departments often work alongside each other instead of performing as a team. If marketers and salespeople don't pull together, your company will never exploit its full potential. Many B2B industrial companies suffer from an old problem; there is hardly any acceptance, appreciation and support for their own marketing department. There is a lack of understanding of why marketing is firstly so important and secondly a complex and time-consuming area. Marketing is unfortunately rarely perceived as a specialist department.