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Five Ways easa.com Can Help Your Business!

  • July 2023
  • Number of views: 475
  • Article rating: No rating

Training, technical support, marketing content, speciality help and vendors are just a few of the tools available through easa.com.

People As an Important Marketing Factor

What Role Does It Play in Small and Medium-Size Enterprise Marketing?

  • April 2023
  • Number of views: 627
  • Article rating: 5.0

People and brand are inextricably linked to each other, especially in smaller companies that cannot operate with big marketing budgets. Valuable brand effects can be created through a personal brand involvement of your employees and colleagues. But how does personal branding work in B2B small and medium-size enterprises (SMEs)?

How Much Should be in My Marketing Budget?

  • March 2023
  • Number of views: 1377
  • Article rating: 5.0

Before you establish your marketing budget, there are a few questions your organization needs to consider to ensure expectations are clear and your budget will cover your plans for the year.

EASA Member Uses School Visits as Educational and Recruiting Tool

  • February 2023
  • Number of views: 1205
  • Article rating: No rating

All of us in the industry are struggling with workforce issues. Not only are we feeling the effects of labor shortage, but we are also feeling the effects of how our current workforce isn’t getting any younger. The leadership team at Hibbs ElectroMechanical, Inc. has made it a priority to confront these issues and find a proactive solution, just like we do for our customers. The answer: be involved.

How Engagement on Social Media Can Benefit Your Business and EASA

  • February 2023
  • Number of views: 981
  • Article rating: No rating

The EASA community has long been one of its greatest strengths regardless of your membership category. The beauty of social media is that you’re speaking to a worldwide audience and your online activity can benefit both your business and EASA.

Attract Future Workers with Motors Drive Success

  • January 2023
  • Number of views: 1035
  • Article rating: No rating

Motors Drive Success is a free, turnkey PowerPoint presentation that introduces the electromechanical repair industry to the uninitiated. It comes with completed slides and a script, but you can customize both.

Marketing: How to Come Up with New Content Ideas

  • November 2022
  • Number of views: 957
  • Article rating: No rating

Many EASA members have a website, post on social media or produce a company newsletter. Inevitably, you have an employee who is almost always in search of content. QuickSprout, an online digital marketing resource, suggests a few ways to make content generation a breeze.

Why Is It a Good Idea to Regularly Track Social Media Activity?

  • October 2022
  • Number of views: 687
  • Article rating: No rating

It’s relatively easy to post content to social media, but it’s not as easy to regularly study your past posts and examine reactions. So, why is it a smart idea to step back and look at what you’re doing?

Rewind 2022

Recordings and Handouts from the 2022 EASA Convention - St. Louis, MO

  • July 2022
  • Number of views: 1571
  • Article rating: No rating
Convention presentation

Revisit EASA's 2022 Convention & Solutions Expo by buying access to recordings of the general sessions and education events streamed from EASA's website! These recordings provide almost 44 hours of training. Downloadable PDFs of slides and technical papers are included!

The Benefits of Making the Marketing Department Part of Your Team

  • July 2022
  • Number of views: 1701
  • Article rating: 5.0

Sales and marketing departments often work alongside each other instead of performing as a team. If marketers and salespeople don't pull together, your company will never exploit its full potential. Many B2B industrial companies suffer from an old problem; there is hardly any acceptance, appreciation and support for their own marketing department. There is a lack of understanding of why marketing is firstly so important and secondly a complex and time-consuming area. Marketing is unfortunately rarely perceived as a specialist department.

Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides great advice for obtaining the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations



EASA/AEMT Rewind Study

EASA Rewind Study cover

The Effect of Repair/Rewinding on Premium Efficiency/IE3 Motors
Tests prove Premium Efficiency/IE3 Motors can be rewound without degrading efficiency.


ANSI/EASA AR100-2020

ANSI/EASA AR100-2015 cover

Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.



EASA Technical Manual

EASA Technical Manual cover

Revised September 2022
The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.