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Sales Strategies to Enact During a Pandemic

  • January 2021
  • Number of views: 510
  • Article rating: 5.0
Article

Whether you have a dedicated sales team or that responsibility falls to you, consider integrating these lessons from 2020 to your 2021 sales strategy.

Connecting NFPA 70E® Updates to Your Marketing

  • November 2020
  • Number of views: 513
  • Article rating: 5.0
Article

How are your marketing efforts related to the latest changes in the National Fire Protection Association's electrical safety standard, NFPA 70E® Standard for Electrical Safety in the Workplace? 
The NFPA 70E® has a specific purpose, and it never mentions marketing. After all, these are two entirely different subjects. Or are they?

Creating a Sales and Marketing Dream Team

  • October 2020
  • Number of views: 683
  • Article rating: No rating
Article

Whether your sales and marketing efforts are handled by different people or one singular person (even if that person is the owner!), you can implement some simple strategies to align the functions and watch your business grow.

Expanding Your Marketing Efforts

  • September 2020
  • Number of views: 465
  • Article rating: No rating
Article

Whether you have a dedicated marketing specialist or an employee willing to add the responsibility to their plate, check out a few easy steps to grow your marketing efforts.  

Your Customers Need a Trusted Advisor. Will It Be You?

  • September 2020
  • Number of views: 492
  • Article rating: No rating
Article

Throughout the ongoing COVID-19 pandemic, most EASA service centers were able to continue operating as “essential businesses.” However, it has not been business as usual. You might have noticed at the height of shutdowns that the phone stopped ringing. Perhaps some of your customers shut down plants, and others began to defer capital spending to free up cash. Maybe business has begun to pick back up again, but it might not be at the level you projected for the year. What’s worse, “business as usual” may not return for some time, if ever. Now is the time to explore new opportunities and adapt.

Marketing Tip: Test Your Brand Quarterly

  • June 2020
  • Number of views: 505
  • Article rating: No rating
Article

At least once a quarter, spend a few minutes investigating your company as if you were a new customer. Remember, all your sales and marketing efforts must be backed up when customers hit your door, phone or website; otherwise your efforts are wasted.

Marketing Tip: Claim Your Free Real Estate on Google!

  • May 2020
  • Number of views: 665
  • Article rating: 5.0
Article

Have you created your “Google My Business” profile?  It’s free advertising! Even if you haven’t, your company may already have a bare-bones profile created with public information.

Surviving Today's Financial Challenges

  • April 2020
  • Number of views: 1707
  • Article rating: No rating
FREE for Members of EASA
Webinar recording

Dr. Al Bates, renowned speaker and friend of EASA, reviews the financial challenges you're facing in these complicated times brought on by the pandemic.

Link Up with LinkedIn

  • April 2020
  • Number of views: 749
  • Article rating: No rating
Article

Of all the social media options, look to LinkedIn to build your online presence within the electromechanical industry. It’s professional, requires less engagement than traditional social media and is used the most by our industry.

Understanding Customers' Repair vs. Replace Decisions

  • March 2020
  • Number of views: 847
  • Article rating: 5.0
Article

There is always the concern that customers aren't repairing as much as they used to. EASA asked our customers if they noticed an increase or decrease in the number of repairs they have had. Only about one-third of respondents to the most recent industry survey say they are repairing fewer electric motors than two years ago.

Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides great advice for obtaining the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations

LEARN MORE AND DOWNLOAD MÁS INFORMACIÓN Y DESCARGAR BUY PRINTED COPIES

READ MORE ABOUT THE FEATURES AND BENEFITS

EASA/AEMT Rewind Study

EASA Rewind Study cover

The Effect of Repair/Rewinding on Premium Efficiency/IE3 Motors
Tests prove Premium Efficiency/IE3 Motors can be rewound without degrading efficiency.

DOWNLOAD THE FULL RESULTS

ANSI/EASA AR100-2020

ANSI/EASA AR100-2015 cover

Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.

DOWNLOAD - ENGLISH

DESCARGAR - ESPAÑOL

EASA Technical Manual

EASA Technical Manual cover

The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.

VIEW & DOWNLOAD