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Resource Library

Marketing Tip: Test Your Brand Quarterly

  • June 2020
  • Number of views: 204
  • Article rating: No rating
Article

At least once a quarter, spend a few minutes investigating your company as if you were a new customer. Remember, all your sales and marketing efforts must be backed up when customers hit your door, phone or website; otherwise your efforts are wasted.

Marketing Tip: Claim Your Free Real Estate on Google!

  • May 2020
  • Number of views: 358
  • Article rating: No rating
Article

Have you created your “Google My Business” profile?  It’s free advertising! Even if you haven’t, your company may already have a bare-bones profile created with public information.

Surviving Today's Financial Challenges

  • April 2020
  • Number of views: 1201
  • Article rating: No rating
FREE for Members of EASA
Webinar recording

Dr. Al Bates, renowned speaker and friend of EASA, reviews the financial challenges you're facing in these complicated times brought on by the pandemic.

Link Up with LinkedIn

  • April 2020
  • Number of views: 422
  • Article rating: No rating
Article

Of all the social media options, look to LinkedIn to build your online presence within the electromechanical industry. It’s professional, requires less engagement than traditional social media and is used the most by our industry.

Understanding Customers' Repair vs. Replace Decisions

  • March 2020
  • Number of views: 529
  • Article rating: 5.0
Article

There is always the concern that customers aren't repairing as much as they used to. EASA asked our customers if they noticed an increase or decrease in the number of repairs they have had. Only about one-third of respondents to the most recent industry survey say they are repairing fewer electric motors than two years ago.

Leveraging Marketing Automation

  • February 2020
  • Number of views: 453
  • Article rating: No rating
Article

So many businesses, even in our industry, post content weekly, daily or hourly. In addition to this, they send out regular email blasts, have a blog or purchase advertisements online. How do they have the time to get it all done? Do they have a team of marketing people doing all of this for them? Likely not.

Global Update: Motor-Driven Systems Marketplace Trends

  • January 2020
  • Number of views: 979
  • Article rating: No rating
FREE for Members of EASA
Webinar recording

This update addresses the global low-voltage (LV) motor and variable-speed drive (VSD) markets, with a discussion of systems efficiency. It provides market revenues and units with supporting qualitative analysis regarding changes in manufacturing, distribution, and other technological advancements.

Need a new company website? Read this!

  • September 2019
  • Number of views: 819
  • Article rating: No rating
Article

What kind of marketing plans are you making for your company? Here’s what some others are planning: 55% of small businesses without a company website plan to launch one in 2019. 16% of businesses with a website will redesign their sites to keep pace with customer expectations and the increasing use of smartphones in the buyer’s journey. How about your company? Is it time to build a new website?

Getting The Most From Your Electric Motors

  • February 2016
  • Number of views: 3184
  • Article rating: 5.0
Booklet

This 40-page booklet provides a great marketing tool for your service center! Use it to provide end users with information that will help them obtain the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

Obteniendo Lo Máximo De Su Motor Eléctrico

  • February 2016
  • Number of views: 1581
  • Article rating: 2.0
Booklet

​Este folleto de 40 páginas ofrece una gran herramienta de marketing para su centro de servicio! Lo utilizan para proporcionar a los usuarios finales con información que le ayudará a obtener la, operación más eficiente y rentable de propósito más larga de los motores eléctricos generales y definidas.

Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides a great marketing tool for your service center! Use it to provide end users with information that will help them obtain the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations

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EASA Technical Manual

EASA Technical Manual cover

The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.

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ANSI/EASA AR100-2015

ANSI/EASA AR100-2015 cover

Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.

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DESCARGAR - ESPAÑOL

EASA AR200

EASA AR200: Guide for the Repair of Power and Distribution Transformers cover

Guide for the Repair of Power and Distribution Transformers
This document establishes guidelines for each step of the repair of power transformers, describing record keeping, tests, analysis, and general guidelines for the repair of power transformers.

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