Facebook Twitter LinkedIn YouTube Menu Search Arrow Right Arrow Left Arrow Down Arrow Up Home Arrow Next Arrow Previous RSS Icon Calendar Icon Warning Icon

Filter the results

  • Enter one or more words to find resources containing any of the words entered
  • Enter words or phrases between " " to find exact match

Resource Library

Article

Expanding Your Marketing Efforts

  • September 2020
  • Number of views: 4464
  • Article rating: No rating

Crystal Bristow

Jenkins Electric Co.
Charlotte, North Carolina

Whether you have a dedicated marketing specialist or an employee willing to add the responsibility to their plate, check out a few easy steps to grow your marketing efforts.  

Walk It Out: Ask the person responsible for marketing to walk around the service center frequently. Have them ask the technicians what they are working on and what exciting projects they see. This is the first step in building a continuous stream of marketing content.  

Ask For Help: Ask technicians, engineers and mechanics to send you their photos from the field, in the shop and especially from jobs “they have never done before.” If the job is interesting for them, your audience will likely find it engaging. As a marketer, you can’t be everywhere, but as your technical team starts to share unique projects reflexively, you’ll be surprised by what comes your way.  

Befriend Your Delivery Driver: Your delivery drivers are among your most influential and knowledgeable marketing sources. Create a small literature packet, give them a stash of promotional items to hand out to key customers and share the types of customers and projects of interest. They know about every project coming your way, so use that to your advantage!  

Check Your Facts: When your technical team shares a photo and the technical details of a job, circle back with the content you create to ensure accuracy.

The more employees feel like they’re part of your organization’s marketing efforts, the more information and content they will supply. 



Categories: Technical topics
Rate this article:
No rating
Print


PREVIOUS ITEM
Comments are only visible to subscribers.

Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides great advice for obtaining the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations

LEARN MORE AND DOWNLOAD MÁS INFORMACIÓN Y DESCARGAR BUY PRINTED COPIES

READ MORE ABOUT THE FEATURES AND BENEFITS

EASA/AEMT Rewind Study

EASA Rewind Study cover

The Effect of Repair/Rewinding on Premium Efficiency/IE3 Motors
Tests prove Premium Efficiency/IE3 Motors can be rewound without degrading efficiency.

DOWNLOAD THE FULL RESULTS

ANSI/EASA AR100-2020

ANSI/EASA AR100-2015 cover

Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.

DOWNLOAD - ENGLISH

DESCARGAR - ESPAÑOL

EASA Technical Manual

EASA Technical Manual cover

Revised May 2024
The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.

VIEW & DOWNLOAD