Want to Know More?
Tyler Voss Membership & Communications Specialist+1 314 993 2220tvoss@easa.com
SEND ME MORE INFORMATIONJOIN EASA
SEARCH THE RESOURCE LIBRARY
WATCH NOW
REGISTER FOR UPCOMING TRAINING
LEARN MORE BUY A SUBSCRIPTIONVIEW/MANAGE ENROLLMENT INFOGO TO THE LEARNING CENTER
VIEW YOUR PURCHASED TRAINING
Need an Accredited service center?Find a service center that has proven they repair electric motors in accordance with ANSI/EASA's AR100.
VIEW THE LISTLEARN MORE ABOUT THE PROGRAM
DOWNLOAD ACCREDITATION CHECKLISTACCREDITED? VIEW YOUR RECORDS
Want to Speak?We're looking for noncommercial presentations to be part of our educational lineup.
SUBMIT YOUR ABSTRACT
Reserve Your Spot!It's not too early to submit your contract to exhibit in the industry's leading trade show and education event.Booth assignment begins in October.
LEARN MORE
Engage locallyEASA's international membership is divided into 10 Regions that are made up of 32 Chapters.
EXPLORE CHAPTERS & EVENTS NEAR YOU
CHAPTER OFFICER RESOURCES
SEARCH THE ONLINE STORE
CUSTOM BRANDED PRODUCTSDOWNLOADS YOU HAVE PURCHASEDVIEW YOUR PURCHASED TRAININGVIEW CONVENTION RECORDINGS
Anja Leipold MENZEL Elektromotoren GmbH Marketing and Industry Awareness Committee Member
Sales and marketing departments often work alongside each other instead of performing as a team. If marketers and salespeople don't pull together, your company will never exploit its full potential. Many B2B industrial companies suffer from an old problem; there is hardly any acceptance, appreciation and support for their own marketing department. Marketing departments are often seen as money-guzzling machines, pure sales supporters, or PowerPoint nerds. “Could you just make a quick PowerPoint presentation on that?” or “Could you quickly post this online?” “How much work can that be?” These are comments frequently made to marketing professionals.
There is a lack of understanding of why marketing is firstly so important and secondly a complex and time-consuming area. Marketing is unfortunately rarely perceived as a specialist department. In addition, B2B marketing in small and medium-sized enterprises is often a one-person show (i.e., one single person takes care of all communication and marketing issues for the entire company). These circumstances have a negative impact on the performance of your marketing and finally on the motivation of your marketing experts. The consequence is that your competitors will pass you by if your marketing specialist is not supported, and that will harm the entire company. But why do marketing departments in B2B companies often have such a hard time? Where does this internal conflict between sales and marketing and lack of support come from?
LOGIN TO VIEW AND DOWNLOAD THE ARTICLE
This 40-page booklet provides great advice for obtaining the longest, most efficient and cost-effective operation from general and definite purpose electric motors.
This booklet covers topics such as:
LEARN MORE AND DOWNLOAD MÁS INFORMACIÓN Y DESCARGAR BUY PRINTED COPIES
READ MORE ABOUT THE FEATURES AND BENEFITS
The Effect of Repair/Rewinding on Premium Efficiency/IE3 Motors Tests prove Premium Efficiency/IE3 Motors can be rewound without degrading efficiency.
DOWNLOAD THE FULL RESULTS
Recommended Practice for the Repair of Rotating Electrical Apparatus This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.
DOWNLOAD - ENGLISH
DESCARGAR - ESPAÑOL
Revised May 2024 The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.
VIEW & DOWNLOAD