It’s relatively easy to post content to social media, but it’s not as easy to regularly study your past posts and examine reactions. So, why is it a smart idea to step back and look at what you’re doing?
It Helps You Understand Your Audience
Not only is what you post important but also when you post. If you post when your fans are online and at their highest level of alertness, your posts will drive more engagement and traffic. Carefully dissect your social data and find your unique best time to post on social media.
Analysis Helps You Realize What Your Best Social Networks Are
Not all social networks will work perfectly for your company. The only way to confirm which social networks work best is through experimentation and using your analytics to measure how much traffic and engagement you are receiving.
Social Data Can Help You Create Better Content
When you track your social networks, you will understand what content drives the best results. You will see if images, links or videos perform better. You’ll also be able to gauge which articles perform better than others.
Social Metrics Can Help You Create a Better Strategy
If you regularly track what people are saying online about your business or your product, then you can modify your marketing strategy to better connect with current and potential customers.
Social Media Analytics Shows You How a Social Media Campaign Is Performing
Once you launch a social media campaign, you should regularly track it. The analytics will tell you if you should make minor adjustments to the campaign or if you should abort the campaign and start fresh later.