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Marketing: How to Come Up with New Content Ideas

  • November 2022
  • Number of views: 266
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Many EASA members have a website, post on social media or produce a company newsletter. Inevitably, you have an employee who is almost always in search of content. QuickSprout, an online digital marketing resource, suggests a few ways to make content generation a breeze.

  1. Social media followers: Start with people who follow you on social media. Click on their profiles and see what they are posting about. 
  2. Competitor websites: Take a look at your competitor’s blog. While you certainly don’t want to use their content word-for-word, there is nothing wrong with using their concepts for content generation.
  3. Sign up for newsletters: Sign up for industry newsletters and most will be delivered directly to your inbox. They’ll keep you up-to-date with trending topics, news and events.
  4. New products and technology: Writing content about a new service or product is always a good idea. First, you’ll be able to generate buzz for the release, which will ultimately drive sales. But the release also gives you something to write about.
  5. Use data and analytics: Do you have an interesting take on the industry research EASA published in late June? Write about that.
  6. Revisit previously published content: Your old content should not be forgotten. Use those topics for ideas too. Just re-work the headlines and write the article from a different updated angle.
  7. Create topic lists in bunches: Create a long list of topics all at once. Spend a few hours researching subjects for new ideas. Give yourself enough topics for at least a month or two. When your mind is focused on the single task of generating topics, then it’s much easier to brainstorm.


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