Kevin Femal
Marketing & Industry Awareness Committee Member
EMS Industrial, Inc.

The life of a sales professional is one that few will ever understand unless they've stepped into the batter's box themselves. It is a life on the road attempting to put out fires, controlling the uncontrollable and building deep relationships while hunting for new opportunities. Structurally, things have changed as “on the road” has taken a different meaning over the last several months. Yet, through all the twists and turns, there are plenty of reasons to be optimistic.

Whether you have a dedicated sales team or that responsibility falls to you, consider integrating these lessons from 2020 to your 2021 sales strategy.

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