Anja Leipold
Marketing & Industry Awareness Committee Member
MENZEL Elektromotoren GmbH
Hennigsdorf, Germany 

Imagine the following situation: A maintenance manager faces an unexpected shutdown of a high-power industrial motor. Until recently, his next step was obvious: he would type queries like “500 kW electric motor repair” or “fast industrial motor service” into Google. 

Today, he asks an AI search: “Which electric motor repair company is reliable and recommended for high-performance industrial drives?” What comes back is no longer a ranked list of search results. It is a recommendation. And with it, a fundamental shift in how companies are discovered and chosen has begun. 

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