Crystal Bristow
Marketing & Industry Awareness Committee Member
Jenkins Electric Co.

Building a marketing budget is a great way to manage expectations across your organization for the tactics and activities that are going to drive your company’s awareness and sales support throughout the year. The marketing budget gives a clear window into what your sales and leadership team can expect and provides the framework for productive conversations when new opportunities arise. Before you establish your marketing budget, there are a few questions your organization needs to consider to ensure expectations are clear and your budget will cover your plans for the year.

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