Marketing + Industry Awareness Committee Member
Lubbock Electric Co.
Have you created your “Google My Business” profile? It’s free advertising! Even if you haven’t, your company may already have a bare-bones profile created with public information.
Google My Business (GMB) profiles appear to the right of search results in a separate box for direct company searches and in map results for general searches, such as “electric motor repair near me.”
Do a Google search for your company name and city to see if your business has one. If you see a link that says “Own this business?” or “Claim this business,” it means that your business page is unclaimed. You can start the process of claiming it from that link. You can also go to google.com/business to either create or claim a business page.
A Google account is required to create and maintain a GMB profile. Even if you have a personal Google account, consider creating a separate Google account for your business. After verification, you can easily update the business information, upload attractive pictures, and post articles from your website or special offers. What’s more, you can track how many calls and website visits your business receives directly from Google and uncover what search terms people used to find your business.