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Andy Butz Electric Motor Technologies Cincinnati, Ohio Marketing & Industry Awareness Committee Member
Looking for a good way to market your business? A great idea is to hold an Open House. An Open House is defined in the dictionary as a social event in which hospitality is extended to all. It is meant to be a fun-filled event. And it can be a great way to market your business to existing customers as well as new prospects.
In the EASA Marketing Manual, there are step-by-step instructions on how to prepare and host an Open House. Our company followed these steps when we hosted a very successful one last fall.
Start with a theme We started with a very simple “fall” seasonal theme. We used a fall design element on all invitations and signs. We held the Open House from 11 a.m. to 2 p.m. and treated our guests to lunch that featured a catered pig roast.
When guests arrived, our inside sales staff greeted them and gave them a nametag. Business cards were collected for a door prize.
The guests were then invited to tour the facilities or eat lunch first and then take a tour. We tried to limit each service center tour to five or six so that there would be enough time for any questions. Guests also were asked if there was anything additional that they wanted to see.
We held a door prize drawing every hour for a $50 gift certificate. And, before guests left, we gave them a souvenir. We did this as a way to remind them of their visit as well as a way of thanking them for taking time out of their busy schedule to spend some time with us.
Ours was a great success! We had more than 200 customers/guests at our Open House. Many told us how impressed they were with our facility as well as the services they weren’t aware we offered. I highly recommend an Open House as an effective way to market your business.
As noted above, the EASA Marketing Manual has very useful information on holding an Open House. If you don’t have a copy, you can order one using the enclosed form.
This 40-page booklet provides great advice for obtaining the longest, most efficient and cost-effective operation from general and definite purpose electric motors.
This booklet covers topics such as:
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The Effect of Repair/Rewinding on Premium Efficiency/IE3 Motors Tests prove Premium Efficiency/IE3 Motors can be rewound without degrading efficiency.
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Recommended Practice for the Repair of Rotating Electrical Apparatus This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.
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Revised May 2024 The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.
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