Do customers and prospects view your company as just another EASA repair facility? Not sure? The most successful EASA members have learned to position their businesses in a way that is not like all others.

How do they achieve this uniqueness? It’s not through fancy marketing, websites or slick-talking salespeople. Rather, it is a business strategy that provides superior service by demonstrating adherence to EASA’s recommended practices. Note: This is not a technical session. It is a strategic marketing session that illustrates how your company can enhance customer value.

Some of the EASA standards addressed include:

• ANSI/EASA AR100-2010: Recommended Practice for the Repair of Rotating Electrical Apparatus
• Root Cause Failure Analysis
• The Effect of Repair/Rewinding on Motor Efficiency: EASA/AEMT Rewind Study and Good Practice Guide to Maintain Efficiency