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Need a new company website? Read this!

  • September 2019
  • Number of views: 107
  • Article rating: No rating

Kelley Fujino
Lubbock Electric Co.
Lubbock, Texas
Marketing & Industry Awareness Committee Member

What kind of marketing plans are you making for your company? Here’s what some others are planning: 55% of small businesses without a company website plan to launch one in 2019.1 16% of businesses with a website will redesign their sites to keep pace with customer expectations and the increasing use of smartphones in the buyer’s journey.2 How about your company? Is it time to build a new website?

Today, web design is more accessible than ever. While it’s true that having a custom website built for your company from scratch could mean an investment of $10,000 (dollar references are U.S.) to upwards of $50,000, this is no longer your only path to an attractive and well-performing website. In fact, 28% of small businesses with a website spent under $500 to get online, and 48% spent between $500 and $10,000.

To help EASA service centers prepare for a new web project or better understand their existing websites, I want to explain the five necessary ingredients of a website: domain name, web host, DNS host, content management system, and website design. I will also share important considerations for each and how a small business without technical expertise can maintain its own website. Finally, I hope this discussion will help you understand when and how to work with web development partners.

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Categories: Miscellaneous
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Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides a great marketing tool for your service center! Use it to provide end users with information that will help them obtain the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations

LEARN MORE AND DOWNLOAD MÁS INFORMACIÓN Y DESCARGAR

READ MORE ABOUT THE FEATURES AND BENEFITS

EASA Technical Manual

EASA Technical Manual cover

The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.

VIEW & DOWNLOAD

ANSI/EASA AR100-2015

ANSI/EASA AR100-2015 cover

Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.

DOWNLOAD - ENGLISH

DESCARGAR - ESPAÑOL

EASA AR200

EASA AR200: Guide for the Repair of Power and Distribution Transformers cover

Guide for the Repair of Power and Distribution Transformers
This document establishes guidelines for each step of the repair of power transformers, describing record keeping, tests, analysis, and general guidelines for the repair of power transformers.

LEARN MORE