Linda Gladden has joined the EASA staff as Marketing & Communications Manager. She replaces Liz Peuster, CAE, who left EASA for another career opportunity.
Ms. Gladden is a communications leader with 19 years of experience building communications teams in the association and public pension arenas.
Most recently, Ms. Gladden wrapped up work as a Media Specialist for the U.S. Census Bureau. Since 2019, she focused on working closely with media outlets in Missouri and Arkansas, who helped spread the message about the importance of the 2020 Census.
As a Director of Communications and Marketing for a national dental association, Linda led the development of a strategic $7 million advertising and public relations campaign, managed budgets and vendors, and led several cross-functional teams. Her communications team consistently won All-Media Association Trend Awards between 2003-2016.
Ms. Gladden has taught at both the secondary and college level and has worked in a variety of roles in both university and college environments. Teaching is where she honed her writing skills, learning that reaching one’s audience is key to engaging students and readers.
“We are delighted to welcome Linda to the EASA team,” said EASA President & CEO Linda Raynes, CAE. “She is known for looking at the big picture and developing creative strategies to enhance a brand, provide solutions, and connect with audiences. I am confident Linda will do a great job for our Association and its members.”
Linda holds a bachelor’s degree in journalism from the University of Missouri School of Journalism and an M.Ed. from the University of Missouri College of Education.
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