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Leveraging Marketing Automation

  • February 2020
  • Number of views: 1448
  • Article rating: No rating

Justin Hatfield
Marketing & Industry Awareness Committee Member
HECO - All Systems Go
Kalamazoo, Michigan

Do you ever wonder to yourself, "How do all of these people have this much time to be on social media?"

So many businesses, even in our industry, post content weekly, daily or hourly. In addition to this, they send out regular email blasts, have a blog or purchase advertisements online. 

How do they have the time to get it all done? Do they have a team of marketing people doing all of this for them?

Likely not.

For the vast majority of people in our industry involved in online marketing, the answer isn't a large marketing staff, but a tool called marketing automation.

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