Ron Widup
Marketing & Industry Awareness Committee Chair
Shermco Industries

How are your marketing efforts related to the latest changes in the National Fire Protection Association's electrical safety standard, NFPA 70E® Standard for Electrical Safety in the Workplace? The NFPA 70E® has a specific purpose, and it never mentions marketing. After all, these are two entirely different subjects. Or are they?

We should always think about safety. It needs to be top of mind every day for every task, whether you are standing in front of an energized piece of high-voltage equipment, driving through a school zone or cleaning the gutters on your roof. We all  agree that safety is important, but where is the connection to marketing? 

The NFPA 70E® (Article 90.1) says: 

The purpose of this standard is to provide a practical, safe working area for employees relative to the hazards arising from the use of electricity.

Let's apply the following five points to the latest changes found in NFPA 70E® and how they relate to marketing. You can apply these principles to similar thought streams, including new government rules and regulations, customer-specific requirements and ANSI/EASA AR100.

LOGIN TO VIEW AND DOWNLOAD THE ARTICLE