This thought-provoking session presents the results of EASA 2014 industry research. Based on exclusive interviews with executives from global motor manufacturers, it provides key insights into the opportunities and challenges ahead for EASA members.

• What are the strengths and weaknesses of EASA service centers compared with other distribution channels?
• What are the nature and value of EASA members’ customer support compared with other channels?
• Has the relationship with the EASA channel changed over the years with regard to warranty support? And if so, how?
• What are the key sources of conflict between motor manufacturers and service centers/distributors?
• What is the EASA channel’s share of replacement motor sales vs. all other channels?
• How do manufacturers view the new EASA Accreditation Program?