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How to schedule

To schedule private education for your group, contact:

Dale Shuter, CMP
Meetings & Expositions Manager

+1 314 993 2220, ext. 3335
dshuter@easa.com

1 hour of training

$300 for EASA Chapters/Regions
$400 for member companies
$800 for non-members

How a webinar works

All EASA private webinars are live events in which the audio and video are streamed to your computer over the Internet. Prior to the program, you will receive a web link to join the meeting. 

The presentation portion of the webinar will last about 45 minutes, followed by about 15 minutes of questions and answers.

Requirements

  • Internet connection
  • Computer with audio input (microphone) and audio output (speakers) appropriate for your size group
  • TV or projector/screen

Zoom logo

The Zoom webinar service EASA uses will ask to install a small plugin. Your computer must be configured to allow this in order to have full functionality. Please check with your IT department or company's security policy prior to scheduling a private webinar.

Private Webinars

EASA's private webinars are an inexpensive way to bring an EASA engineer into your service center, place of business or group meeting without incurring travel expenses or lost production time.

Article

Sales management transformation: Customer Relationship Management (CRM) process implementation and training

  • May 2011
  • Number of views: 1717
  • Article rating:

Richard Bashore
Reading Electric

Background
In early 2002, my company em­barked upon a program of business development tactics to increase sales & profitability in our core businesses, and to assist our team in investigating new markets. This program formed the basis of our Customer Relationship Manage­ment (CRM) process.  By definition, Customer Relationship Management (CRM) is the strategic and tactical processes of proactive management of customer relationships. 

I felt it was necessary to take a dif­ferent approach for several reasons. One of our major business segments (Telecom) was contracting. Our current approach to developing new sales op­portunities had become too reactivate and passive; relying too much on past successes which was translating into “waiting for the phone to ring.” Couple this with a declining customer base due to our area’s manufacturing base relocating out of the region, and our sales growth was stagnating.  

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