From Search Results to Recommendations: How AI is Redefining Visibility for Businesses - Private Webinars - EASA | The Electro•Mechanical Authority
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How to schedule

To schedule private education for your group, contact:

Dale Shuter, CMP
Meetings & Expositions Manager

+1 314 993 2220, ext. 3335
dshuter@easa.com

1 hour of training

$500 for EASA Chapters/Regions
$800 for member companies
$1000 for non-members

How a webinar works

All EASA private webinars are live events in which the audio and video are streamed to your computer over the Internet. Prior to the program, you will receive a web link to join the meeting. 

The presentation portion of the webinar will last about 45 minutes, followed by about 15 minutes of questions and answers.

Requirements

  • Internet connection
  • Computer with audio input (microphone) and audio output (speakers) appropriate for your size group
  • TV or projector/screen

Zoom logo

The Zoom webinar service EASA uses will ask to install a small plugin. Your computer must be configured to allow this in order to have full functionality. Please check with your IT department or company's security policy prior to scheduling a private webinar.

Private Webinars

EASA's private webinars are an inexpensive way to bring an EASA engineer into your service center, place of business or group meeting without incurring travel expenses or lost production time.

The list below is a sampling of topics that could be made available to your group. Any webinar previously presented by EASA staff could potentially be made available for your meeting!
See other topics presented previously.

Article

From Search Results to Recommendations: How AI is Redefining Visibility for Businesses

  • March 2026
  • Number of views: 340
  • Article rating:

Anja Leipold
Marketing & Industry Awareness Committee Member
MENZEL Elektromotoren GmbH
Hennigsdorf, Germany 

Imagine the following situation: A maintenance manager faces an unexpected shutdown of a high-power industrial motor. Until recently, his next step was obvious: he would type queries like “500 kW electric motor repair” or “fast industrial motor service” into Google. 

Today, he asks an AI search: “Which electric motor repair company is reliable and recommended for high-performance industrial drives?” What comes back is no longer a ranked list of search results. It is a recommendation. And with it, a fundamental shift in how companies are discovered and chosen has begun. 



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