Crystal Bristow
Marketing & Industry Awareness Committee Member
Jenkins Electric Co.

Whether your sales and marketing efforts are handled by different people or one singular person (even if that person is the owner!), you can implement some simple strategies to align the functions and watch your business grow.

Marketing ensures the sales function has the tools it needs, assists with internal follow-through and develops messaging and imagery that is an accurate reflection of your brand and remains consistent across all tools.

Sales teams bring customers in and manage the relationship from the beginning. They understand the pains and needs of the customer, evaluate and manage budgets and listen to what customers need to see and hear from your company.

If multiple staff are involved with these two functions, they must communicate openly and often to ensure messaging remains relevant and accurate so the customer can feel confident in the service they will receive from your business.

Adopt these simple steps to build a thriving Sales and Marketing Dream Team:

• Hold monthly sales and marketing meetings.
• Arrange for marketing team members to go on customer or field service jobs where appropriate.
• Ask your sales team to review marketing content related to their expertise before it’s final.
• Encourage both groups to ask questions of the other that are collaborative and productive.