Kelley Fujino
Marketing & Industry Awareness Committee Member
Lubbock Electric Co.

“My shop is understaffed. I don’t have enough winders.” This is an increasingly common refrain that we hear at EASA meetings. I’ve spoken with owner-operators who are spending more of their time winding motors nowadays. What’s worse, some shops have been forced to close their winding departments. Even if your shop is fully staffed now, you should anticipate this trend to eventually impact your business.

One challenge that our industry faces in recruiting young workers is lack of awareness. Today’s youth have grown up in a digital economy. Even those who report an interest in skilled trades say they don’t know enough about them. Motor winding certainly doesn’t show up on their radar. It’s up to EASA members to teach them about the viable careers in electromechanical repair.

Fortunately, EASA has already done some of the heavy lifting for us with Motors Drive Success. Motors Drive Success is a free, turnkey PowerPoint presentation that introduces the electromechanical repair industry to the uninitiated. It comes with completed slides and a script, but you can customize both. The presentation starts with a narrative that helps young people reflect on how rotating electrical equipment makes every facet of their daily life possible. From there, the presentation delves into the role that electromechanical repair companies play in keeping critical industries running and how to start a career in this field.

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