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Bring your website up to modern standards

  • February 2019
  • Number of views: 48
  • Article rating: No rating

Kelley Fujino
Lubbock Electric Co.

The business-to-business (B2B) buyer’s journey has changed dramatically in recent years. Is your company prepared for today’s independent and digitally-empowered business buyer? The B2B buying process is becoming longer because the majority of buyers are spending more time in the research phase to evaluate products and services. What’s more, they are relying less on salespeople in this phase.

According to 2017 research from Forrester, 60% of B2B buyers prefer not to communicate with sales representatives as their primary information source. Increasingly, they are looking to digital media. In a 2014 survey of 3,000 B2B decision makers, Google discovered that 89% of B2B purchasers use the internet during their research process and that 71% of B2B researchers begin with a generic search. Further, B2B purchasers were found to do an average of 12 searches before engaging a specific company’s website.

In light of this data, I wanted to see how prepared EASA members are for today’s B2B buyer.

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Getting The Most From Your Electric Motors

Getting The Most From Your Electric Motors - coverThis 40-page booklet provides a great marketing tool for your service center! Use it to provide end users with information that will help them obtain the longest, most efficient and cost-effective operation from general and definite purpose electric motors.

This booklet covers topics such as:

  • Installation, startup and baseline information
  • Operational monitoring and maintenance
  • Motor and baseline installation data
  • How to read a motor nameplate
  • Motor storage recommendations

LEARN MORE AND DOWNLOAD MÁS INFORMACIÓN Y DESCARGAR

READ MORE ABOUT THE FEATURES AND BENEFITS

EASA Technical Manual

EASA Technical Manual cover

The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.

VIEW & DOWNLOAD

ANSI/EASA AR100-2015

ANSI/EASA AR100-2015 cover

Recommended Practice for the Repair of Rotating Electrical Apparatus
This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.

DOWNLOAD - ENGLISH

DESCARGAR - ESPAÑOL

EASA AR200

EASA AR200: Guide for the Repair of Power and Distribution Transformers cover

Guide for the Repair of Power and Distribution Transformers
This document establishes guidelines for each step of the repair of power transformers, describing record keeping, tests, analysis, and general guidelines for the repair of power transformers.

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