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Tyler Voss Membership & Communications Specialist+1 314 993 2220tvoss@easa.com
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Kelley Fujino Lubbock Electric Co.
The business-to-business (B2B) buyer’s journey has changed dramatically in recent years. Is your company prepared for today’s independent and digitally-empowered business buyer? The B2B buying process is becoming longer because the majority of buyers are spending more time in the research phase to evaluate products and services. What’s more, they are relying less on salespeople in this phase.
According to 2017 research from Forrester, 60% of B2B buyers prefer not to communicate with sales representatives as their primary information source. Increasingly, they are looking to digital media. In a 2014 survey of 3,000 B2B decision makers, Google discovered that 89% of B2B purchasers use the internet during their research process and that 71% of B2B researchers begin with a generic search. Further, B2B purchasers were found to do an average of 12 searches before engaging a specific company’s website.
In light of this data, I wanted to see how prepared EASA members are for today’s B2B buyer.
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This 40-page booklet provides great advice for obtaining the longest, most efficient and cost-effective operation from general and definite purpose electric motors.
This booklet covers topics such as:
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The Effect of Repair/Rewinding on Premium Efficiency/IE3 Motors Tests prove Premium Efficiency/IE3 Motors can be rewound without degrading efficiency.
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Recommended Practice for the Repair of Rotating Electrical Apparatus This is a must-have guide to the repair of rotating electrical machines. Its purpose is to establish recommended practices in each step of the rotating electrical apparatus rewinding and rebuilding processes.
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Revised May 2024 The EASA Technical Manual is the association's definitive and most complete publication. It's available FREE to members in an online format. Members can also download PDFs of the entire manual or individual sections.
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