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Did you purchase a Virtual Registration? Log in to access the link!

Questions?

Dale Shuter, CMP
Meetings & Expositions Manager
+1 314 993 2220 ext. 3335
dshuter@easa.com

EASA Member Services
+1 314 993 2220
easainfo@easa.com

All times shown are U.S. Central Daylight Time. 

Saturday, June 26
8:30 AM - 4:30 PM


OPTIONAL ONE-DAY SEMINAR - Additional registration required
Supercharge Your Sales Leadership
Mike Weinberg Speaker, Consultant, Best-Selling Author

“The sales leader is the key to creating a high-performance sales culture and driving increased results for the long term!” — Mike Weinberg

Back by popular demand after his highly rated sessions in 2019 and 2020, spend the day with best-selling author, speaker and friend of EASA, Mike Weinberg.

Plan to attend this session live as it will not be recorded!

This full day, focused program will show you how to:

  • Reduce complacency and increase accountability without micromanaging or demotivating your sales team
  • Ensure you have the right people in the right roles and stop trying to get “zookeepers” to hunt for new business
  • Create a team of proficient sales hunters who are laser focused on creating and advancing sales opportunities (whether your team is 1 person, 2, 3 or more)
  • Maximize the results of your top producer(s)
  • Quickly identify and address underperformance
  • Build and maintain a healthy sales culture
  • Arm your team with the essential weapons they need to win
  • Win more NEW SALES

Cost
Before May 21 — $199 members / $699 nonmembers
After May 21 — $299 members / $799 nonmembers

Lunch is included!

Registration includes a printed course handout that will be distributed on-site.

Sunday, June 27
8:00 - 9:15 AM


5 Fundamentals for a Successful Sales Attack!
Mike Weinberg Speaker, Consultant, Best-Selling Author

While this session will address selling mid- and post-pandemic, it will focus on the critical fundamentals of sales that remain the same. Topics discussed will include:

  • Strategic targeting
  • Prospecting to get in
  • Sharpening your message
  • Conducting consultative sales (calls) conversations
  • Owning your calendar, maximizing productivity & pipeline
9:45 - 11:00 AM

Mike Weinberg photoGetting the Meeting
Mike Weinberg Speaker, Consultant, Best-Selling Author

This session will take a deep dive into “getting the meeting” with both current and prospective customers – whether it be in-person or virtual. Topics discussed will include:

  • Best practices for securing meetings with current and prospective customers
  • Don’t make prospecting into something bigger or scarier than it is!
  • Mindset matters
  • Deploying YOUR SALES STORY
  • Expecting resistance and overcoming objections
  • Persistence and perseverance

See Mike's video message above!

11:30 AM - 1:00 PM

 

Welcome & Keynote — Ticket Required
The Hero Effect®: Being Your Best When It Matters the Most
Welcome by EASA Chairman of the Board Jerry Gray
Sloan Electromechanical Service & Sales
San Diego, CA

Includes the presentation of the annual EASA Award.

Keynote Speaker: Kevin Brown
Kevin Brown’s unconventional path to business and personal success has taught him that winning in business and in life requires anything but conventional thinking. His resume includes an eclectic mix of career stops that ultimately led him to the purchase of a franchise at the age of 17. For nearly two decades, Kevin was a sales and marketing executive that helped grow a little known family business into an industry giant with annual revenues reaching two billion dollars.

After a career in franchising that spanned 30 years, Kevin decided to retire from corporate America and pursue his passion for bringing The HERO Effect® message to as many people and organizations as possible.

Kevin is passionate about helping people expand their vision, developing their potential and growing their results. His goal is to challenge people to show up every day and make a positive difference at work and in life!

This event is included in Full Business and Guest registrations. For other registration types, tickets may be purchased.

Live streamed for Virtual Attendees 

1:15 - 4:30 PM

EASA Solutions Expo
Vendor Exhibits & New Solutions Theater

EASA Exhibit HallEngage in meaningful conversations with leading vendors and see what’s new in the marketplace. EASA’s many exhibitors look forward to providing you with solutions to your everyday challenges and resources to elevate your business.

As an added bonus, Full Business and Education + Solutions Expo Registrants will have a chance to win cash prizes! Several winners will be announced each day at various times during the Solutions Expo. Just deposit your ticket in the barrels located throughout the hall for a chance to win up to $500!

New Solutions Theater Schedule
2:00 - 2:20 pm All Test Pro
New Features in the AT7™ & AT34™ Advance MCA™ Capabilities Over All Other Deenergized Test Methods to Quickly and Thoroughly Determine the Condition of all Electrical Equipment Using Coils
3:00 - 3:20 pm Megger Baker Instruments
Introducing the Future of Static Motor Testing
4:00 - 4:20 pm ABB
Basic of Ferrite-Assisted EC Titanium Motors: How the Next-Generation Synchronous Reluctance Motors Can Optimize System Design and Performance
Monday, June 28
8:00 - 9:00 AM

General Session
EASA Research on Growing Your Business: Key Info from the Manufacturer/Supplier Community
Jerry Peerbolte, J. Peerbolte & Associates, Fort Smith, AR

Jerry Peerbolte - Industry Survey ResultsCan you develop a stronger partnership with your key suppliers? Why do some motor manufacturers act like your competitor? Do these companies share similar views regarding the future of EASA Service Centers?

This important session will highlight the latest findings from EASA’s industry research program, which will focus on motor manufacturers, suppliers and vendors critical to the industry. Hear unfiltered insights on a variety of topics, including:

  • What are the current strengths and weaknesses of EASA Service Centers?
  • Where are the best growth opportunities?
  • What risks do EASA members face today and in the foreseeable future?
  • How has the emergence of online procurement changed traditional distribution?
  • What’s the future for remote condition monitoring and its impact on maintenance services and repair?
  • Will the pandemic have any lasting effects on the industry?

Live streamed for Virtual Attendees 

9:30 - 10:30 AM

 

 

Sam RichterEvery Sales YES Begins with a KNOW (Part 1)
Web Search Secrets to Find and Win More Business
Sam Richter, SBR Worldwide, LLC, Minnetonka, MN

It’s amazing that in today’s information world, the key metric that many organizations still use to judge sales activity is the number of calls made. Sure, you can purchase a lead list and start with “A” and end with “Z” and mathematically, someone will buy. Or, you can leverage Sales Intelligence to locate the right prospects, at the right time, with the right message. In this dynamic program, you will discover:

  • How to generate opportunities using sales trigger events and powerful introductions, so you’re calling on the prospects who most likely need your product or solution – right now.
  • How to use search engines, social media, and the Invisible Web as powerful sales and competitive “intelligence agents,” ensuring you align your value proposition to what prospects care about.
  • How to leverage information to make a great impression, ensure relevancy, gain permission to ask challenging questions, and provide ongoing value to both prospects and clients.
  • How information truly is power, allowing you to get past gatekeepers, clearly differentiate from the competition, negotiate on value instead of price, and bottom line: win more business.

The speaker will review some of the techniques discussed during EASA 2020 Reimagined (members can review at easa.com) – and he will share new ideas, techniques, and online resources for finding new leads and winning more business.

11:00 AM - 12:00 PM
 

Every Sales YES Begins with a KNOW (Part 2)
Web Search Secrets to Find and Win More Business
Sam Richter, SBR Worldwide, LLC, Minnetonka, MN

See description above.

12:00 - 4:00 PM

EASA Solutions Expo

Engage in meaningful conversations with leading vendors and see what’s new in the marketplace. EASA’s many exhibitors look forward to providing you with solutions to your everyday challenges and resources to elevate your business.

As an added bonus, Full Business and Education + Solutions Expo Registrants will have a chance to win cash prizes! Several winners will be announced each day at various times during the Solutions Expo. Just deposit your ticket in the barrels located throughout the hall for a chance to win up to $500!

New Solutions Theater Schedule
1:00 - 1:20 pm ICC International
What Can The Commutator Tell You? Case Studies And Process Solutions For Better Field Identification And Performance Improvement
2:00 - 2:20 pm Siemens
The Next Generation of NEMA Motors
3:00 - 3:20 pm Spring Point Solutions
Spring Point Connect
Tuesday, June 29
9:00 AM - 12:00 PM

Exhibitor booth

EASA Solutions Expo
Vendor Exhibits & New Solutions Theater

Engage in meaningful conversations with leading vendors and see what’s new in the marketplace. EASA’s many exhibitors look forward to providing you with solutions to your everyday challenges and resources to elevate your business.

As an added bonus, Full Business and Education + Solutions Expo Registrants will have a chance to win cash prizes! Several winners will be announced each day at various times during the Solutions Expo. Just deposit your ticket in the barrels located throughout the hall for a chance to win up to $500!

12:15 - 2:00 PM

Ticket required to attend these two sessions
Annual Business Meeting with Lunch

Lunch will be served promptly at 12:15 pm.

Brian BeaulieuEconomy 2021 and Beyond
Brian Beaulieu, ITR Economics, Manchester, NH

Hear from Brian Beaulieu on what business leaders need to know and what to expect in a post-COVID-19 world. This session will examine the economic trends that will drive us forward in 2021 and through 2022-2023. In addition to looking at the U.S. and international trends in general, the session will focus on particular markets so you can set reasonable expectations by geography and by market.

Additionally, attendees will garner an understanding of:

  • How the election results will impact members (in the U.S. and elsewhere)
  • The inflation threat stemming from the stimulus efforts of governments
  • How long interest rates will remain low
  • What the key opportunities and pain points likely will be looking further into the future

Live streamed for Virtual Attendees 

 

2:30 - 4:30 PM

OPTIONAL TOUR - Additional registration required
Facility Tour: Brandon & Clark, Inc.

Brandon & Clark logoThe owners and employees of Brandon & Clark are graciously opening the doors to this year's convention attendees!

Brandon & Clark, Inc. was founded on April 1, 1950 as an electric motor repair and field service company by Basil Brandon along with two stepsons, Bob and Bill Clark. Mr. Brandon, a retired salesman, provided the financing, management, and sales experience, while Bob and Bill provided the electrical and mechanical troubleshooting and repair skills. Since opening, the company has expanded to provide sales and service for electric motors, transformers, electrical equipment, air compressors, thermal imaging, industrial wiring, system integration, and custom controls for all areas of industry.

Initially servicing West Texas & Eastern New Mexico, the company has grown into a regional electrical solution center serving the Southwestern United States. Headquartered in Lubbock, Texas, Brandon & Clark, Inc. has grown from its humble beginnings in a 25′ x 75′ building with 3 employees to a corporation with 6 locations and over 200 employees. A family owned and operated business, now entering its third generation of leadership; we are still committed to the customer service and quality principles set forth by our founders.

VISIT THEIR WEBSITE

Cost
Before May 21 — $30 members / $40 nonmembers
After May 21 — $40 members / $50 nonmembers

All tours are subject to change based on facility availability. EASA reserves the right to cancel a tour if a minimum is not met. In case of cancellation, EASA will notify registrants on or before June 4.