Ron Widup
Marketing & Industry Awareness Committee Chair
Shermco Industries
It's an age-old problem for all of us in the service business – effectively communicating. Clear communications about complex electrical service issues with the customer, the industry and even our employees should always be grammatically correct and free from slang.
When you don't communicate well, you may inadvertently misrepresent the quality of workmanship of your shop and field services. We frequently communicate via written means like proposals, marketing materials, datasheets and failure summary reports. Each of these needs to be clear and concise.
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