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Webinar Recordings

What Kind of Leader Are You?

Exploring Management Styles

  • June 2020
  • Number of views: 58
Article

Leaders have their unique management styles, but not all employees will respond the same way to the same style. Understanding different styles helps us as leaders manage our workforce better. What’s your style? You are likely to already using several different styles.

Marketing Tip: Test Your Brand Quarterly

  • June 2020
  • Number of views: 35
Article

At least once a quarter, spend a few minutes investigating your company as if you were a new customer. Remember, all your sales and marketing efforts must be backed up when customers hit your door, phone or website; otherwise your efforts are wasted.

Understanding Customers' Plant Maintenance Practices

  • May 2020
  • Number of views: 224
Article

When I started in this industry, I worked at my father's small motor repair shop in a small town north of Toronto. To Gain the Advantage over larger motor shops in the city, we provided exceptional customer service, delivered high-quality repairs and recognized early on that plant maintenance practices were very much reactive. So, we developed a service to offer our clients. 
In its infancy, our services included on-site surge testing during plant shutdowns and off-site motor management in our warehouse. Fast forward to today, and the type of plant maintenance options available to end-users are vast, ever-evolving and more user-friendly.

Marketing Tip: Claim Your Free Real Estate on Google!

  • May 2020
  • Number of views: 179
Article

Have you created your “Google My Business” profile?  It’s free advertising! Even if you haven’t, your company may already have a bare-bones profile created with public information.

Leading Through Crisis

Practical, Powerful Help to Increase Sales Management Effectiveness NOW

  • April 2020
  • Number of views: 562
FREE for Members of EASA
Webinar recording

In this new webinar created specifically for owners, general managers and sales leaders, highly rated 2019 EASA speaker Mike Weinberg will share strong words of encouragement, practical coaching tips, and powerful best practices for leading (sales teams) through this unique time.

Surviving Today's Financial Challenges

  • April 2020
  • Number of views: 622
FREE for Members of EASA
Webinar recording

Dr. Al Bates, renowned speaker and friend of EASA, reviews the financial challenges you're facing in these complicated times brought on by the pandemic.

Motor Shipping 101

  • April 2020
  • Number of views: 369
Article

It’s easy to assume that shipping an electric motor is as simple as putting it on a truck, but nothing could be further from the truth. This article will cover shipping tips and reinforce the fact that shipping includes picking up the motor – not just delivering it. There are some things we (or a trucking company) can do wrong that could result in expensive repairs.

Envío de Motores Eléctricos 101

  • April 2020
  • Number of views: 266
Article

Es simple asumir que el envío de un motor eléctrico es tan fácil como ponerlo encima de un camión, pero nada podría estar más alejado de la realidad. Este artículo cubrirá las recomendaciones para efectuar el envío de motores y refuerza el hecho de que enviar un motor no solo consiste en entregarlo, sino que también incluye recogerlo. Existen cosas que nosotros (o una compañía de transporte) podemos hacer mal y que podrían derivar en reparaciones costosas.

Link Up with LinkedIn

  • April 2020
  • Number of views: 262
Article

Of all the social media options, look to LinkedIn to build your online presence within the electromechanical industry. It’s professional, requires less engagement than traditional social media and is used the most by our industry.

Management Pulse Survey Results: Talent Acquisition & Retention

  • April 2020
  • Number of views: 217
Article

Talent acquisition and retention remain significant topics in a variety of industries. Based on the results from the recent Management Pulse Survey, 72 percent of respondents, who are fellow EASA members, stated talent acquisition is a significant issue for their companies.