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Webinar Recordings

Sales Strategies to Enact During a Pandemic

  • January 2021
  • Number of views: 148
Article

Whether you have a dedicated sales team or that responsibility falls to you, consider integrating these lessons from 2020 to your 2021 sales strategy.

Management Pulse Survey: Employee Engagement Strategies Lead to Employee Satisfaction

  • January 2021
  • Number of views: 96
Article

Many research organizations study employee engagement, and they should! Employee engagement is one of the most effective ways to keep your team productive.

Best Practices for Electric Motor Storage

Do What You Can To Protect The Investment

  • December 2020
  • Number of views: 367
Trade press article — Electrical Business

Storing an electric motor for more than a few weeks involves several steps to ensure it will operate properly when needed.  Factors like temperature, humidity and ambient vibration in the storage area also influence the choice of storage methods, some of which may be impractical for smaller machines or need to be reversed before the motor goes into storage.

Strategic Prospecting

  • December 2020
  • Number of views: 187
Article

Now more than ever, sales professionals are finding it hard to prospect new businesses. Don’t give up. There is hope!

Eddy-Current Clutches and Fluid Couplings

  • November 2020
  • Number of views: 498
FREE for Members of EASA
Webinar recording

This webinar recording explains how each of these devices work, with repair tips and application information for each.

Talent Management: Getting the Right People in the Right Seats

  • November 2020
  • Number of views: 366
Article

Thought leaders in management provide solid information on developing people. Bottom line: You must find great people and place them in the right roles. My favorite phrase of all: “Right People; Right Seats.” If only it were that simple!

Connecting NFPA 70E® Updates to Your Marketing

  • November 2020
  • Number of views: 259
Article

How are your marketing efforts related to the latest changes in the National Fire Protection Association's electrical safety standard, NFPA 70E® Standard for Electrical Safety in the Workplace? 
The NFPA 70E® has a specific purpose, and it never mentions marketing. After all, these are two entirely different subjects. Or are they?

Correctly Communicating the Written Word

  • October 2020
  • Number of views: 299
Article

When you don't communicate well, you may inadvertently misrepresent the quality of workmanship of your shop and field services. We frequently communicate via written means like proposals, marketing materials, datasheets and failure summary reports. Each of these needs to be clear and concise.

Creating a Sales and Marketing Dream Team

  • October 2020
  • Number of views: 371
Article

Whether your sales and marketing efforts are handled by different people or one singular person (even if that person is the owner!), you can implement some simple strategies to align the functions and watch your business grow.

Your Customers Need a Trusted Advisor. Will It Be You?

  • September 2020
  • Number of views: 227
Article

Throughout the ongoing COVID-19 pandemic, most EASA service centers were able to continue operating as “essential businesses.” However, it has not been business as usual. You might have noticed at the height of shutdowns that the phone stopped ringing. Perhaps some of your customers shut down plants, and others began to defer capital spending to free up cash. Maybe business has begun to pick back up again, but it might not be at the level you projected for the year. What’s worse, “business as usual” may not return for some time, if ever. Now is the time to explore new opportunities and adapt.