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How to schedule

To schedule private education for your group, contact:

Dale Shuter, CMP
Meetings & Expositions Manager

+1 314 993 2220, ext. 3335
dshuter@easa.com

1 hour of training

$300 for EASA Chapters/Regions
$400 for member companies
$800 for non-members

How a webinar works

All EASA private webinars are live events in which the audio and video are streamed to your computer over the Internet. Prior to the program, you will receive a web link to join the meeting. 

The presentation portion of the webinar will last about 45 minutes, followed by about 15 minutes of questions and answers.

Requirements

  • Internet connection
  • Computer with audio input (microphone) and audio output (speakers) appropriate for your size group
  • TV or projector/screen

Zoom logo

The Zoom webinar service EASA uses will ask to install a small plugin. Your computer must be configured to allow this in order to have full functionality. Please check with your IT department or company's security policy prior to scheduling a private webinar.

Private Webinars

EASA's private webinars are an inexpensive way to bring an EASA engineer into your service center, place of business or group meeting without incurring travel expenses or lost production time.

Convention presentation

Evolution of Sales: Web Search Secrets to Find the Right Leads, At the Right Time, With the Right Message

Business Development for Any Economic Environment

  • June 2020
  • Number of views: 4939
  • Article rating:
Recording duration: 54 minutes

Sam Richter
SBR Worldwide, LLC

During times of uncertainty, you have three choices as it relates to sales:

  1. Curl up, feel sorry for yourself and hope things get better soon
  2. Identify prospects and start building relationships so when we return to some sense of normalcy, your business development efforts are ready to hit the ground running
  3. Identify opportunities that need your solutions right now, and reach out in a highly relevant and highly differentiated way. 

Option 1 is not really an option. For Options 2 and 3: What worked in the past won’t necessarily work today and might never work again. The answer: Leverage sales intelligence to locate the right prospects at the right time with the right message. 
In this dynamic program, discover: 

  • How to generate opportunities using sales trigger events and powerful introductions so that you’re calling on the prospects who most likely need your solution, right now. 
  • How to use search engines, social media and the Invisible Web as powerful sales and competitive “intelligence agents,” ensuring you know how to align your value proposition to what prospects care about. 
  • How to leverage information to make a great impression, ensure relevancy, gain permission to ask challenging questions and provide ongoing value to both prospects and customers. 

The Evolution of Sales is not a new sales process – so you’re not starting over. Rather, it’s an evolution of how to identify opportunities and approach prospects in ways where your message is welcomed and appreciated – even in tumultuous times. Plus, what you learn and implement today will work even better when our world returns to some sense of normalcy.

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