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How to schedule

To schedule private education for your group, contact:

Dale Shuter, CMP
Meetings & Expositions Manager

+1 314 993 2220, ext. 3335
dshuter@easa.com

1 hour of training

$300 for EASA Chapters/Regions
$400 for member companies
$800 for non-members

How a webinar works

All EASA private webinars are live events in which the audio and video are streamed to your computer over the Internet. Prior to the program, you will receive a web link to join the meeting. 

The presentation portion of the webinar will last about 45 minutes, followed by about 15 minutes of questions and answers.

Requirements

  • Internet connection
  • Computer with audio input (microphone) and audio output (speakers) appropriate for your size group
  • TV or projector/screen

Zoom logo

The Zoom webinar service EASA uses will ask to install a small plugin. Your computer must be configured to allow this in order to have full functionality. Please check with your IT department or company's security policy prior to scheduling a private webinar.

Private Webinars

EASA's private webinars are an inexpensive way to bring an EASA engineer into your service center, place of business or group meeting without incurring travel expenses or lost production time.

Book

EASA Marketing Manual

  • June 2001
  • Number of views: 3033
  • Article rating:

EASA's Marketing Manual is a comprehensive 131-page guide that teaches a variety of marketing methods and explains how to use them in the local marketplace. This document contains background information on external factors in the marketplace and major observable trends in the business world, including consolidation of the customer/supplier base; e-commerce and chain supply management.

The material is presented in two sections:

  • Section I: The Marketing Plan
    This worksheet matrix is short and simple, but quite comprehensive in scope. It is a classic marketing planner used by companies in many industries to identify problems and opportunities for business growth.
  • Section II: The “How To”Section
    Here, we cover in “how to” language the various marketing tools that will help fulfill the business growth strategies set out in Section I.
    • Public Relations
      • News Releases
      • Customer Case Studies
      • Newsletters
      • Speakers' Bureau
      • E-Commerce Strategies
      • Trade Shows
      • Open Houses
      • Education and Training
    • Direct Marketing
      • Database Marketing
      • Direct Mail
      • Telemarketing
      • Lead Qualification
      • Direct Mail Costs
      • Direct Marketing Strategic Planning Worksheet
    • Sales Literature
      • EASA Materials
      • Capability Brochure
      • Manufacturer-Supplied Literature

Available Downloads



Categories: Technical topics
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