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How to schedule

To schedule private education for your group, contact:

Dale Shuter, CMP
Meetings & Expositions Manager

+1 314 993 2220, ext. 3335
dshuter@easa.com

1 hour of training

$300 for EASA Chapters/Regions
$400 for member companies
$800 for non-members

How a webinar works

All EASA private webinars are live events in which the audio and video are streamed to your computer over the Internet. Prior to the program, you will receive a web link to join the meeting. 

The presentation portion of the webinar will last about 45 minutes, followed by about 15 minutes of questions and answers.

Requirements

  • Internet connection
  • Computer with audio input (microphone) and audio output (speakers) appropriate for your size group
  • TV or projector/screen

Zoom logo

The Zoom webinar service EASA uses will ask to install a small plugin. Your computer must be configured to allow this in order to have full functionality. Please check with your IT department or company's security policy prior to scheduling a private webinar.

Private Webinars

EASA's private webinars are an inexpensive way to bring an EASA engineer into your service center, place of business or group meeting without incurring travel expenses or lost production time.

Article

Bring your website up to modern standards

  • February 2019
  • Number of views: 6906
  • Article rating:

Kelley Fujino
Lubbock Electric Co.

The business-to-business (B2B) buyer’s journey has changed dramatically in recent years. Is your company prepared for today’s independent and digitally-empowered business buyer? The B2B buying process is becoming longer because the majority of buyers are spending more time in the research phase to evaluate products and services. What’s more, they are relying less on salespeople in this phase.

According to 2017 research from Forrester, 60% of B2B buyers prefer not to communicate with sales representatives as their primary information source. Increasingly, they are looking to digital media. In a 2014 survey of 3,000 B2B decision makers, Google discovered that 89% of B2B purchasers use the internet during their research process and that 71% of B2B researchers begin with a generic search. Further, B2B purchasers were found to do an average of 12 searches before engaging a specific company’s website.

In light of this data, I wanted to see how prepared EASA members are for today’s B2B buyer.

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