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Economic challenges spark new division + successful ideas for inside sales

  • October 2009
  • Number of views: 1930
  • Article rating: No rating

Kevin Krupp
York Repair, Inc.
Bay City, Michigan
Marketing & Industry Awareness Committee Member

Like many EASA firms, York Re­pair, Inc. has been heavily impacted by the recession. Our location in Mid-Michigan, with a heavy automo­tive manufacturing customer base, has created additional challenges. However, we’ve found that with each challenge comes the potential for op­portunity.

To meet the current challenge, we decided to re-allocate some of our staff to a new venture called RepairZoneTM, a division that specializes in indus­trial electronics and servo motor sales through exchange, repair, or purchase. RepairZone is primarily a Web-based division, accessible at www.repair­zone.com; one of our main goals is to drive traffic to the site.  

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