Kelley Fujino
Lubbock Electric Co.
Lubbock, Texas
Marketing & Industry Awareness Committee Member

What kind of marketing plans are you making for your company? Here’s what some others are planning: 55% of small businesses without a company website plan to launch one in 2019.¹ 16% of businesses with a website will redesign their sites to keep pace with customer expectations and the increasing use of smartphones in the buyer’s journey.² How about your company? Is it time to build a new website?

Today, web design is more accessible than ever. While it’s true that having a custom website built for your company from scratch could mean an investment of $10,000 (dollar references are U.S.) to upwards of $50,000, this is no longer your only path to an attractive and well-performing website. In fact, 28% of small businesses with a website spent under $500 to get online, and 48% spent between $500 and $10,000.

To help EASA service centers prepare for a new web project or better understand their existing websites, I want to explain the five necessary ingredients of a website: domain name, web host, DNS host, content management system, and website design. I will also share important considerations for each and how a small business without technical expertise can maintain its own website. Finally, I hope this discussion will help you understand when and how to work with web development partners.