Jim Mugford
Marketing and Industry Awareness Committee Member
Sulzer Electro Mechanical Services

Effective marketing engages customers! It is how customers find out about a company’s products and services and plays a key role in building stronger customer relationships by creating messages that hold value. Today’s marketers have learned to work with digital technology to communicate with customers on a deeper level compared with traditional methods. Of the new technologies available today, social media is particularly effective because of its ability to facilitate two-way communication between a company and its target audience.

Many people might be hesitant to use social media for business as it is often viewed as being for personal use only. I would argue in a business-to-business setting the ability to tell your story and develop a connection directly with individual customers is incredibly powerful. Most companies have many stories to tell and when they’re told well using social media, they can create a human connection that really grabs people’s attention.

Categories: Miscellaneous

Tags: Social media Marketing

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