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How to schedule

To schedule private education for your group, contact:

Dale Shuter, CMP
Meetings & Expositions Manager
+1 314 993 2220, ext. 3335
dshuter@easa.com

1 hour of training

$300 for EASA Chapters/Regions
$400 for member companies
$800 for non-members

How a webinar works

All EASA private webinars are live events in which the audio and video are streamed to your computer over the Internet. Prior to the program, you will receive a web link to join the meeting. 

The presentation portion of the webinar will last about 45 minutes, followed by about 15 minutes of questions and answers.

Requirements

  • Internet connection
  • Computer with audio input (microphone) and audio output (speakers) appropriate for your size group
  • TV or projector/screen

Zoom logo

The Zoom webinar service EASA uses will ask to install a small plugin. Your computer must be configured to allow this in order to have full functionality. Please check with your IT department or company's security policy prior to scheduling a private webinar.

Private Webinars

EASA's private webinars are an inexpensive way to bring an EASA engineer into your service center, place of business or group meeting without incurring travel expenses or lost production time.

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Article

Creating a Sales and Marketing Dream Team

  • October 2020
  • Number of views: 5321
  • Article rating:

Crystal Bristow
Marketing & Industry Awareness Committee Member
Jenkins Electric Co.

Whether your sales and marketing efforts are handled by different people or one singular person (even if that person is the owner!), you can implement some simple strategies to align the functions and watch your business grow.

Marketing ensures the sales function has the tools it needs, assists with internal follow-through and develops messaging and imagery that is an accurate reflection of your brand and remains consistent across all tools.

Sales teams bring customers in and manage the relationship from the beginning. They understand the pains and needs of the customer, evaluate and manage budgets and listen to what customers need to see and hear from your company.

If multiple staff are involved with these two functions, they must communicate openly and often to ensure messaging remains relevant and accurate so the customer can feel confident in the service they will receive from your business.

Adopt these simple steps to build a thriving Sales and Marketing Dream Team:

  • Hold monthly sales and marketing meetings.
  • Arrange for marketing team members to go on customer or field service jobs where appropriate.
  • Ask your sales team to review marketing content related to their expertise before it’s final.
  • Encourage both groups to ask questions of the other that are collaborative and productive.


Related Reference and Training Materials

Categories: Miscellaneous
Tags: Sales Marketing
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