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Developing a Marketing Game Plan: Strategies, Techniques and Tools

Course length: Two hours (This course must be scheduled with another 2-hour or longer course for a minimum training time of at least one half-day.​)
Available as a condensed course: No
Maximum number of students: No maximum
Instructor: Jerry Peerbolte, J. Peerbolte & Associates

Course description

Marketing isn’t something just for the big companies. Small companies can still successfully market their business.  And it’s not just about fancy websites and brochures. Successful marketing involves understanding your strengths and identifying those customers who can benefit from this. No funds available for a marketing budget?  Don’t overlook these inexpensive, but effective, tools and techniques to market your company.

Cost

  • Chapter/Region fee (+expenses): $1250 plus $15/student for handout
  • Member company fee (+expenses): $1750 plus $15/student for handout
  • Nonmember fee (+expenses): Not available to nonmembers
  • (Additional fees may apply if travel time exceeds 5 hours. Contact EASA for details.)

Schedule a private seminar

To schedule a private seminar for your group, contact:

Dale Shuter, CMP
Meetings & Expositions Manager
+1 314 993 2220, Ext. 3335
dshuter@easa.com

Hosting requirements

In addition to the seminar fees, the seminar sponsor will be responsible for:

  • All seminar promotion involved
  • Breaks (if provided)
  • Meeting room (approx. 1,000 square feet)
  • Instructor's travel and living expenses
  • Audio/visual equipment
  • Shipping costs of materials
  • Meals (if provided)