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What Does Your Customer Base Anticipate Needing in the Future?

Course length: Two hours (This course must be scheduled with another 2-hour or longer course for a minimum training time of at least one half-day.​)
Available as a condensed course: No
Maximum number of students: No maximum
Instructor: Jerry Peerbolte, J. Peerbolte & Associates

Course description

Based upon EASA’s proprietary industry research with end-user customers, this session provides EASAns with valuable insights into how customers make decisions in two critical areas – motor repair vs. replacement and outsourcing plant maintenance services.  Some of the key issues addressed include:

  • How do end-user customers view the quality of motor repairs?
  • What criteria do they consider when making repair or replace decisions?
  • Is it important to customers to have work performed by an accredited service center?
  • Do customers buy replacement motors strictly on price?
  • What are your customer’s critical maintenance concerns?
  • How are plant maintenance budgets and staffing levels changing?
  • What specific maintenance practices do end-user customers utilize?
  • Are customers more or less inclined to outsource maintenance services today?

The session is designed to provide insights into how EASAns should use this information to strengthen relationship with customers and pursue new business opportunities.


  • Chapter/Region fee (+expenses): $1250 plus $15/student for handout
  • Member company fee (+expenses): $1750 plus $15/student for handout
  • Nonmember fee (+expenses): Not available to nonmembers
  • (Additional fees may apply if travel time exceeds 5 hours. Contact EASA for details.)

Schedule a private seminar

To schedule a private seminar for your group, contact:

Dale Shuter, CMP
Meetings & Expositions Manager
+1 314 993 2220, Ext. 3335

Hosting requirements

In addition to the seminar fees, the seminar sponsor will be responsible for:

  • All seminar promotion involved
  • Breaks (if provided)
  • Meeting room (approx. 1,000 square feet)
  • Instructor's travel and living expenses
  • Audio/visual equipment
  • Shipping costs of materials
  • Meals (if provided)